[ecrea] TV Socialism

TV Socialism***

/Anikó Imre/


        “/TV Socialism/ is a comprehensive and highly original
contribution to television studies, and it will become indispensable in
socialist/postsocialist studies. Anikó Imre’s scholarship is superior
and her book is outstanding in its breadth and depth of
coverage.”—Kristen Ghodsee, author of /The Left Side of History: World
War II and the Unfulfilled Promise of Communism in Eastern Europe /

        "Cautioning us against simplistic uses of Anglo-American
categories of television genres, Anikó Imre explains how the industry
definitions of genre and audience expectations of genres evolved very
differently in socialist societies. By defining genre as a
'transcultural form of expression' rather than as a given set of
conventions, Imre demonstrates how the genric logic of television is
embedded in the aesthetic, political, cultural, and ideological
transformations in socialist and postsocialist societies."— Shanti
Kumar, author of /Gandhi Meets Primetime: Globalization and Nationalism
in Indian Television.

        In /TV Socialism/, Anikó Imre provides an innovative history of
television in socialist Europe during and after the Cold War. Rather
than uniform propaganda programming, Imre finds rich evidence of hybrid
aesthetic and economic practices, including frequent exchanges within
the region and with Western media, a steady production of varied genre
entertainment, elements of European public service broadcasting, and
transcultural, multi-lingual reception practices. These televisual
practices challenge conventional understandings of culture under
socialism, divisions between East and West, and the divide between
socialism and postsocialism. Taking a broad regional perspective
encompassing Eastern Europe and the Soviet Union, Imre foregrounds
continuities between socialist television and the region’s shared
imperial histories, including the programming trends, distribution
patterns, and reception practices that extended into postsocialism.
Television, she argues, is key to understanding European socialist
cultures and to making sense of developments after the end of the Cold
War and the enduring global legacy of socialism.

*Anikó Imre* is Associate Professor and Chair of Cinema and Media 
Studies in the School of Cinematic Arts at the University of Southern 
California. She is the author of Identity Games: Globalization and the 
Transformation
of Media Cultures in the New Europe.


Duke University Press

Console-ing Passions

For more information, and to order the book directly from Duke 
University Press at a 30% discount please visit 
https://www.dukeupress.edu/tv-socialism and enter the coupon code 
E16IMRE during checkout

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