Archive for 2016

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[ecrea] Transmedia Use(r)s – Symposium and Summer School in Cultural Studies (University of Jyväskylä, Finland 13-15 June 2016)

Thu Jun 02 13:29:31 GMT 2016



Transmedia Use(r)s
20th International Summer School in Cultural Studies

Time: 13–15 June 2016
Place: University of Jyväskylä, Finland

Organizers: Society for Cultural Studies in Finland, Centre for Contemporary Culture Studies at the University of Jyväskylä

Transmedia storytelling refers to the increasingly popular way of delivering media content over a combination of media platforms. Cinema, games, tv series, novels, webisodes, podcasts, comics, fan fiction and many other media forms all come together in creating a rich, fictional storyworld. There is much to do to gain a better understanding of transmedia audiences on the basic level of reception. How do people make sense of the transmedia stories, what are their strategies in covering the multi-platform distribution, and how does the media interweave with everyday practices?

The Summer School addresses transmedia users and uses through lectures and seminar presentations, based on the latest research. The Symposium held on Monday, 13 June 2016 is open to the public. Those interested in seminar sessions on Tuesday 14 and Wednesday 15 June are asked to contact the secretary of the Society for Cultural Studies at (minna.m.nerg /at/ jyu.fi).

The event takes place in English.



Symposium: Transmedia Use(r)s

Time: Monday 13 June, 14.00–17.30
Place: University of Jyväskylä, Finland
Ruusupuisto, lecture hall RUU D104



PROGRAMME

14.00–15.00 Lecture

Raine Koskimaa: Games and Playing in Transmedia Storytelling

15.00–16.00 Lecture

Elizabeth Evans: Negotiating ‘Engagement’ within Transmedia Culture

16.00–16.30 Coffee Break

16.30–17.30 Lecture

Lisbeth Klastrup: Transmedial worlds, social media and networked reception



For more information, contact:

Minna Nerg, secretary
Society for Cultural Studies in Finland
(minna.m.nerg /at/ jyu.fi)
+358 50 599 8842

http://kultut.fi/



Elizabeth Evans: Negotiating ‘Engagement’ within Transmedia Culture

The blurring of television’s technological and formal boundaries through transmedia storytelling and distribution has provided media producers in the UK with new ways of negotiating their audience’s relationship with content, bringing together multiple modes of ‘engagement’ with the same core screen content. Audiences may watch content, but may also write, read, edit, share, talk, interact and play, with ‘engagement’ occurring across and between individual media and involving multiple behaviours. Simultaneously, claiming to offer ‘better’ or ‘deeper’ viewer ‘engagement’ has become a marker of quality for UK broadcasters. Industry bloggers have explored the nature of ‘engaged’ vs ‘non-engaged’ viewers, heralding the former as the truly valuable members of the television audience. Within academia, a similar emphasis is occurring, with ‘engagement’ being examined in terms of how the media industry measure and rationalise their audiences.

What ‘engagement’ actually means in terms of audiences experience remains elusive. This paper will use industry practitioner interviews and audience focus groups to explore how the tensions and alignments in how ‘engagement’ with transmedia content is articulated and understood by those who create and those who experience such content. For many industry practitioners, being ‘engaged’ with content has become shaped by medium specificity and primarily linked with non-viewing behaviours including social media discussions, creating and sharing content, seeking out further information etc. For audiences, however, it remains rooted in the text, emerging from well-crafted narratives and characters, that construct an emotional connection, regardless of the medium the story is told in. This paper will map and explore the nuanced differences in how ‘engagement’ is defined in order to offer a framework for examining how the experience of screen content shifts or remains! consistent as it moves between and across the different media platforms of transmedia texts.

Elizabeth Evans is an Assistant Professor in Film and Television Studies at the University of Nottingham,UK.


Lisbeth Klastrup: Transmedial worlds, social media and networked reception

In this talk, I will discuss Susana Tosca’s and my recent work on transmedial worlds and transmedial storytelling. I will present examples of how users engage with transmedial worlds and their own forms of transmedial storytelling through social media, and how we can approach and understand what they do as “networked reception”. Finally, I will present an experience-centric analytical model which can help frame current studies of transmedial world engagement.

Lisbeth Klastrup is an Associate Professor at the IT University of Copenhagen, Denmark.


Raine Koskimaa: Games and Playing in Transmedia Storytelling

In transmedia storytelling, a story is delivered over a variety of media, so that each media makes its own, distinct contribution. There are also non-narrative elements involved in much of transmedia productions, and when all narrative and non-narrative parts are taken into account, we can talk about transmedia universes, where the narratives are set in. Often there are games, both digital and non-digital, included in the transmedia universes, and in this talk I will look at how games contribute to the transmedia storytelling, and how playing is a specific form of engagement with media contents. I will concentrate on two examples. First, the Battlestar Galactica console game and the Battlestar Galactica Board Game are parts of the BSG transmedia universe and the former of these plays an intermediary role in bridging the gap between the original and reimagined BSG television series, and the second one makes the player feel the paranoia of not knowing who of their community ar! e Cylons, so central to the reimagined series, and it also both echoes the episodes in the series and serves as an alternative episode generator. The simulation game Spore is used as an example of how a game may be expanded to a transmedia universe. I will concentrate on what kind of implications the transmedial expansion bears on the temporal scale of the game and playing. Altogether, I argue that playing is an integral part of transmedia user practices.

Raine Koskimaa works as a Professor of Contemporary Culture Studies at the University of Jyväskylä Department of Art and Culture Studies.


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