[ecrea] New Ofcom report - 'Smartphone by default' internet users

Please find below information about Ofcom's qualitative report, 
published yesterday, into "smartphone by default" internet users.

'Smartphone by default' internet users: A qualitative research report 
conducted by ESRO for 
Ofcom<http://stakeholders.ofcom.org.uk/binaries/research/telecoms-research/mobile/Smarphone_by_Default_2016.pdf>

This qualitative research report focuses on those who conduct the vast 
majority of their online activities through their smartphone - either 
through choice or due to external factors limiting their access to 
alternative devices. Ofcom data show that approximately one in six 
adults now rely on devices such as smartphones and tablets for online 
access, and the trend is rising: at 16% in 2015, this is almost three 
times as likely as in the previous year (6%).

The research provides a clear understanding of the needs, experiences 
and characteristics of people who predominantly access the internet 
through their smartphone, and what this means in relation to their media 
literacy. The fieldwork involved 26 two-hour in-depth interviews in five 
UK cities: Glasgow, Leeds, London, Belfast and Cardiff. During these 
interviews, researchers explored the digital behaviour and skills of 
participants across a number of dimensions.

** Please continue to use, and provide feedback about, the Ofcom 
academic pages on our website - 
http://media.ofcom.org.uk/media-academics/  **

With many thanks,

Alison

:: Alison Preston
Head of Media Literacy Research
Consumer Group
:: Ofcom
Email: (alison.preston /at/ ofcom.org.uk)<mailto:(alison.preston /at/ ofcom.org.uk)>

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