[ecrea] corporate responsibility and communications based PhD bursary

*Leeds Beckett University has funding for a corporate responsibility and 
communications based PhD bursary.*

*http://www.leedsbeckett.ac.uk/research/research-degrees/research-studentships-and-fees-only-bursaries/*

*Each studentship will have a bursary of £14,296 per annum (pro-rata 
into 12 monthly payments) plus UK/EU Fees paid for a period of three years.*

**

*The University has recently won a major contract worth £18 million over 
five years, to deliver a new and highly innovative Integrated Healthy 
Lifestyles Service in Suffolk in the UK.  This PhD is part of this 
programme.*

*Applications close on the 5th June 2016, for an October 2016 start.*

Specifically this call is for PhD proposals exploring the role of State 
and Commerce in the healthy eating debate(s): Businesses recognize their 
role and responsibility in the healthy eating debate.  They, like state 
actors, spend much time, effort and resource attempting to respond to 
the issue and to get their message across.  Frequently this fails, is 
confused or is perceived as distrustful and self-interested marketing of 
the corporate brand by consumers, government, the media and NGO groups. 
This research will explore the role of the state at both a national and 
local level on the debate as well as the important but often misdirected 
and misunderstood attempts by business to respond appropriately to 
government as well as consumer and pressure group demands and 
expectations for a ‘responsible’ approach.  The research may explore the 
efforts of business to respond to this agenda to build a framework of 
understanding from a local level and potentially in partnership with 
actors on the ground.  Processes of communication will be analysed and 
evaluated to support and build deeper and more meaningful engagement 
with stakeholders at all levels.


For further details please contact Professor Ralph Tench tel:+44(0)113 
81 27539,  email: (r.tench /at/ leedsbeckett.ac.uk)

*Professor Ralph Tench (Dr)*

*Director of PhD Programmes*

*Leeds Business School*

*Faculty of Business and Law *

*Leeds Beckett University*
*_Email (r.tench /at/ leedsbeckett.ac.uk) <mailto:(r.tench /at/ leedsbeckett.ac.uk)>_*


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