[ecrea] East Asian Journal of Popular Culture 2.1

Intellect is delighted to announce the new issue of /East Asian Journal 
of Popular Culture 2.1 /this special edition on Cute Studies will 
explore this widespread trend with the ultimate goal of establishing 
Cute Studies as a new academic field.

//

If you have any questions about the journal click here 
<http://www.intellectbooks.co.uk/journals/view-Journal,id=238/view,page=0/>or 
email (becky /at/ intellectbooks.com) <mailto:(becky /at/ intellectbooks.com)>

To subscribe to this journal clickhere 
<http://www.intellectbooks.co.uk/journals/view-Journal,id=238/view,page=1/>

List of articles (partial list):

*Eternal maidens: Kawaii aesthetics and otome sensibility in Lolita 
fashion* <http://www.intellectbooks.co.uk/journals/view-Article,id=21539/>**

*Authors*: /An Nguyen/

Page Start: 15

Originating in Japan, Lolita is a consumer lifestyle fashion unrelated 
to the Vladimir Nabokov novel. In this article, concepts that inform 
Japanese words like kawaii and otome are explored through interviews 
with Japanese women from their teens to mis-40’s who wear or have worn 
Lolita fashion.

*A loveable metaphor: On the affect, language and design of ‘cute’* 
<http://www.intellectbooks.co.uk/journals/view-Article,id=21542/>**

*Authors: */Joel Gn/

Page Start:49

Approaching the cute object as a metaphor for the loveable, this article 
provides a survey of the different approaches to the study of cuteness 
and uses their intersections to map out a three-domain approach that 
incorporates the dimensions of affect, language and design.

*When erotic meets cute: Erokawa and the public expression of female 
sexuality in contemporary Japan* 
<http://www.intellectbooks.co.uk/journals/view-Article,id=21546/>**

*Authors: */Hiroshi Aoyagi and Shu Min Yuen///

Page Start:97

This article addresses a conspicuous phenomenon within the burgeoning 
cute cultures of contemporary Japan – namely, pre-adult women adopting a 
fashion style that is simultaneously cute and hyper-sexy. Through a 
series of ethnographic observations and theoretical reflections, the 
authors aim to uncover how the initially subcultural cute fashion 
phenomenon was brought to public attention by incorporating hyper-sexy 
elements into a ‘sexy’ façade that publically signalled these young 
women taking control of their own sexuality.

*‘But I am a kid’: Optimizing adolescence in Oshii Mamoru’s The Sky 
Crawlers* 
<http://www.intellectbooks.co.uk/journals/view-Article,id=21537/>**

*Authors: */Lindsay Nelson /

Page Start:125

Oshii Mamoru’s 2008 film The Sky Crawlers imagines a world in which 
cloned adolescents (Kildren) are made to fight staged aerial battles for 
the entertainment of the TV-viewing public. This article uses the 
narrative and visual aesthetic of The Sky Crawlers to examine what it 
means to be an adolescent, a killer and a human being in a world where 
reality and spectacle have become indistinguishable, and where both the 
bodies of young people and the very idea of adolescence have been 
commodified by corporations.

If you have any questions about the journal click here 
<http://www.intellectbooks.co.uk/journals/view-Journal,id=238/view,page=0/>or 
email (becky /at/ intellectbooks.com) 
<mailto:(becky /at/ intellectbooks.com)?subject=East%20Asian%20Journal%20of%20Popular%20Culture%202.1>


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