[ecrea] Summer School Media Representations and Multimodality: Semiotic Modes, Text-Image Relations and Multimodal News Frames

Summer School "Media Representations and Multimodality: Semiotic Modes, 
Text-Image Relations and Multimodal News Frames"
08.08.2016-12.08.2016
Maastricht University

Course Description
The rise of social media, the use of propaganda tactics by various 
governments and the further sophistication of corporate marketing 
efforts underline the continued importance of multimodality in the news. 
The “Media Representations and Multimodality” Summer School helps you to 
better understand how textual and visual elements interact in the news. 
The opening lectures teach you how to structure your research and 
provide insights into social semiotics, semiotic modes and 
multimodality. Then you learn how to analyse multimodal representations 
in a step-by-step process, focusing on the texts and images in the news. 
The lectures contain many eye-opening examples and offer ample room for 
discussion. You are encouraged to choose a theme and method for your 
coursework that are both relevant to your research interests. You write 
a paper in which you use a qualitative method to analyse a news article 
that contains textual and visual elements, and give two talks.

Learning Objectives
-Applying qualitative methods from critical discourse analysis, social 
semiotics and framing analysis to study the possible meanings of 
multimodal media representations
-Designing an analytical framework to study media representations that 
have both visual and textual features in line with your research objectives
-Understanding why multimodal representations can have multiple 
conflicting meanings and how to deal with this in your research

Course Participants
-Bachelor/Master students who need to analyse multimodal media 
representations for their course work or dissertation
-PhD students who want to operationalise concepts, theories and methods 
related to multimodal media representations and/or need support with 
their research methodology
-Professionals who need a deeper understanding of why and how media 
representations reflect and affect society

Recommendations from Former Students
“Unlike many other teachers, Leonhardt made sure that the curriculum 
matched the needs of each individual student by providing individual 
feedback and additional reading material.” — Nicole, Master student, The 
Netherlands
“It is a rare thing to find someone as genuinely enthusiastic and 
passionate about teaching as Leonhardt.” — Carol, Master student, Germany
“Leonhardt made the effort to adapt his lessons and assignments to those 
present in the course.” — Kathleen, PhD student, Belgium

Course Program
-Course period: 8 - 12 August 2016
-Course language: English
-Number of participants: 7-15
-Full course program: available as pdf file at the GeoMeans website
-Course sessions: Lectures, roundtable discussions and student presentations
-Special features:
---focus on long-term skills development instead of knowledge that is 
quickly forgotten
---interactive setting in which everyone is encouraged to participate in 
the discussion
---direct and constructive feedback to enrich the collective learning 
experience
---focus on exchanging views and disagreeing in a friendly atmosphere
---stimulating balance between knowledge, assumptions and questions 
(i.e. critical thinking)
---advice on your employability skills, internship/PhD opportunities and 
career options
-Extra options:
---After-class tutoring in person and by e-mail
---Facebook Group of this Summer School to share ideas and links with 
current and former students
---Informal drinks and dinners with other students and course leader

Course Exam and Certificates
-Exam: one paper and two presentations
-Required in order to pass your exam: high attendance rate and active 
participation during plenary sessions, strong motivation and good 
command of English
-ECTS: 1.5 (for students who pass their exam; other students and 
professionals get a certificate of attendance)

Course Fee, Special Offer, Funding and Accomodation
-Course fee: €475 (does not include accommodation, transportation and 
food/drinks)
-Special offer: €900 for two GeoMeans courses during Maastricht Summer 
School 2016. Please check the GeoMeans website for the six courses to 
which the offer applies
-Suggested second course: Media Representations and Research Methods: 
Critical Discourse Analysis, Social Semiotics and Textual/Visual News 
Framing
-Course funding: not available
-Course accommodation: please visit the Maastricht Housing website

Contact person: Leonhardt van Efferink
email: l.vanefferink(at)maastrichtuniversity.nl


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