[ecrea] Book Announcement: New Korean Wave - Transnational Cultural Power in the Age of Social Media

New Korean Wave:Transnational Cultural Power in the Age of Social Media
By Dal Yong Jin (Simon Fraser University)

University of Illinois Press, 2016
http://www.press.uillinois.edu/books/catalog/86ftm7bg9780252039973.html

The 2012 smash “Gangnam Style” by the Seoul-born rapper Psy capped the 
triumph of Hallyu, the Korean Wave of music, film, and other cultural 
forms that have become a worldwide sensation.
Dal Yong Jin analyzes the social and technological trends that 
transformed Hallyu from a mostly regional interest aimed at families 
into a global powerhouse geared toward tech-crazy youth. Blending 
analysis with insights from fans and industry insiders, Jin shows how 
Hallyu exploited a media landscape and dramatically changed with the 
2008 emergence of smartphones and social media, designating this new 
Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, 
focused on creative industries as a significant part of the economy and 
turned intellectual property rights into a significant revenue source. 
Jin also delves into less-studied forms like animation and online games, 
the significance of social meaning in the development of local Korean 
popular culture, and the political economy of Korean popular culture and 
digital technologies in a global context.

A first-of-its-kind treatment, New Korean Wave maps how a convergence of 
technology, leadership, and avid fandom unleashed a cultural tsunami.

A fascinating story of how Korean cultural industry grew from being a 
relatively overlooked sector to becoming a global success story, 
analyzing the social and technological mechanism that enabled this 
sector's growth and its relations with the state. This book is an 
outstanding contribution to the scholarship on the New Korean 
Wave.--Nissim Otmazgin

In recent years, the Korean wave, Hallyu, has emerged as a major Asian 
presence on the media globe but its political economy has largely been 
ignored. Dal Yong Jin's excellent study fills this gap in international 
scholarship: highly recommended.--Daya Thussu

Much has been written in recent years about the Korean Wave, or Hallyu. 
But what has often been missing is the capacity to situate this wave in 
the wider context of political economy, cultural policy, and global 
media flows. Dal Yong Jin's book marks an admirable survey of the 
phenomenon from this critical institutional perspective, and will become 
the defining text for understanding the political economy of the New 
Korean Wave.--Terry Flew

Dal Yong Jin is Associate Professor in the School of Communication at 
Simon Fraser University, Canada ((djin /at/ sfu.ca))

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