[ecrea] Call for Paper - New Media Scenarios on the Digital Horizon

Call for Paper - New Media Scenarios on the Digital Horizon

Journal of Communication and Emergent Technologies ICONO 14



The Journal of Communication and Emergent Technologies ICONO 14 
<http://www.icono14.net> offers a space to disseminate quality 
scientific works concerning basic or applied, experimental, 
epistemological and descriptive research on communication, its 
corresponding fields, and particularly Information and Communication 
Technologies from a communicative perspective.


CALL FOR PAPERS
SPECIAL ISSUE ON NEE MEDIA SCENARIOS ON THE DIGITAL HORIZON
Manuscript Submissions Due: April 15, 2016
Publication Date: July 2016


The consolidation of the digital world has ended up influencing all 
nodes of media value chains. The forces of the change have centered on a 
group of new technologies (although they form part of a long history of 
social, cultural and economic changes) which are closely related with 
the aim to expand and improve audience access to the media. In fact, it 
seems that it is in the distribution networks that the seeds of change 
have been sown.

Consumption is increasingly personalized, flexible, and fragmented, on 
multiple screens. Furthermore, these is a rise in participative culture, 
where users of the media are involved with its content, evaluating it, 
and even producing it as an alternative or supplement to professional 
creations. All of this lies in algorithms which, despite their apparent 
neutrality, hide clear industrial objectives.

With the digital change, the media faces the competitive activities of a 
group of new participants from other industries, mainly from 
telecommunications and computing. For the moment, the big, unanswered 
economic question is which will be the sustainable business models which 
propel the media in the coming decades. Furthermore, there is 
significant tension between technological utopias, the role of 
regulators and relationships between the traditional media.

This issue intends to investigate the new consumer standards, the market 
structures which survive, emerging business models, restructuring of 
value chains, and the unprecedented trends which public regulation faces.


Proposed lines of research:

● New business models in the media
● User Generated Content: users as content creators, providers and 
distributors
● Evolution of sources of financing in the media
● Market structure and regulation (adaptation to the new digital 
environment)
● Concentration in the media
● Financing of content (crowdfunding, bartering, media for equity)
● Restructuring of the value chain
● New public policies
● Keys for success in multi-platform and multi-device distribution
● Investment and profitability
● Evolution of the labour market
● Strategic administration in the media
● The life of algorithms
● Converging markets
● International flows (cooperation, sale of formats, coproduction, 
exploitation)


Keywords
Business Models / Theories / Profitability / Cultural Industries / 
Politics / Keys for Success / Concentration / Financing / Competition / 
Markets / Legislation

GUEST EDITORS

- José María Álvarez Monzoncillo (Audiovisual Communication Professor, URJC)
- Guillermo de Haro Rodríguez (Applied Economics Lecturer, URJC)
- Javier López Villanueva (Audiovisual Communication Lecturer, URJC)

SUBMISSIONS
To submit a proposal for this issue, it must access 
http://www.icono14.net/ojs/index.php/icono14/about/submissions#onlineSubmissions 
and following the instructions on the rules of publication and 
submission of authors.
The proposal must be submitted in English or Spanish.

Read the entire Call for Papers – Special Issue on New Media Scenarios 
on the Digital Horizon
click here: 
http://www.icono14.net/ojs/index.php/icono14/announcement/view/14


___________________________________________________________________
Editors
Francisco García García, Audiovisual Communication Professor, UCM, 
Madrid, Spain
Manuel Gertrudix Barrio, Digital Communication Principal Lecturer, URJC, 
Madrid, Spain

Volume Number: 14, 2016
Frequency: 2 issues per year
ISSN Online: 1697-8293  |  DOI: 10.795/ri14

___________________________________________________________________



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