[ecrea] New book: Everyday Media Culture in Africa: Audiences and Users

*NEW BOOK: Everyday Media Culture in Africa: Audiences and Users *

edited by Wendy Willems and Winston Mano | published by Routledge

African audiences and users are rapidly gaining in importance and 
increasingly targeted by global media companies, social media platforms 
and mobile phone operators. This is the first edited volume that 
addresses the everyday lived experiences of Africans in their 
interaction with different kinds of media: old and new, state and 
private, elite and popular, global and national, material and virtual. 
So far, the bulk of academic research on media and communication in 
Africa has studied media through the lens of media-state relations, 
thereby adopting liberal democracy as the normative ideal and examining 
the potential contribution of African media to development and 
democratization. Focusing instead on everyday media culture in a range 
of African countries, this volume contributes to the broader project of 
provincializing and decolonizing audience and internet studies.

https://www.routledge.com/Everyday-Media-Culture-in-Africa-Audiences-and-Users/Willems-Mano/p/book/9781138202849

TABLE OF CONTENTS

Foreword

/Paddy Scannell/

1. Decolonizing and provincializing audience and internet studies: 
contextual approaches from African vantage points

/Wendy Willems and Winston Mano/

2. Media culture in Africa? A practice-ethnographic approach

/Jo Helle Valle/

3. ‘The African listener‘: state-controlled radio, subjectivity, and 
agency in colonial and post-colonial Zambia

/Robert Heinze/

4. Popular engagement with tabloid TV: a Zambian case study

/Herman Wasserman and Loisa Mbatha/

5. ‘Our own WikiLeaks’: popularity, moral panic and tabloid journalism 
in Zimbabwe

/Admire Mare/

6. Audience perceptions of radio stations and journalists in the Great 
Lakes region

/Marie-Soleil Frère/

7. Audience participation and BBC’s digital quest in Nigeria

/Abdullahi Tasiu Abubakar/

8. ‘Radio locked on @Citi973’: Twitter use by FM radio listeners in Ghana

/Seyram Avle/

9. Mixing with MXit when you're ‘mix’: mobile phones and identity in a 
small South African town

/Alette Schoon and Larry Strelitz/

10. Brokers of belonging: elders and intermediaries in Kinshasa’s mobile 
phone culture

/Katrien Pype/

11. Agency behind the veil: gender, digital media and being ‘ninja’ in 
Zanzibar

/Thembi Mutch/

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