[ecrea] Transmediating Culture(s)?

TRANSMEDIATING CULTURE(S)?

Transdisciplinary Conference

Szczecin University, Department of English

Szczecin (Poland), November 17-19, 2016

http://transmediating.usz.edu.pl/

“Medium is the message,” as Marshall McLuhan asserted in his seminal 
1964 work entitled

Understanding Media: The Extensions of Man. In so doing he 
simultaneously blurred the line

between the traditionally envisioned, binary notion of the content and 
form. Forty two years later,

in 2006, Henry Jenkins clearly demonstrated, via his widely acclaimed 
Convergence Culture: Where

Old and New Media Collide, the medium/message rapport to be a process, 
not an endpoint. In

consequence, this representational cultural model has also assumed its 
own agency thus becoming

performative of broadly understood cultural workings. In 2016, with 
culture transmedialization –

popularly conceived of as “transition in the making” – being a fact of 
life, McLuhan’s famous

statement could, accordingly, be re/configured in the following way: 
“how is (cultural) message

Interfusing human life to the point of making it a (post)human mode of 
(post)cultural production, the

trans/mediated (cultural) message can appear as, primarily, a peculiar 
affective practice, enabling a

more effective cooperation of all cultural agents. However, such an 
apparent “affection-image,” to

paraphrase Gilles Deleuze, of culture, might be perceived as but a 
audio-visual trick played on us by

those who economically control the culture industry. In effect, the 
resulting “cultural franchise” can

also crop up as a performance of concrete knowledge and hence a 
“political demonstration”

of/against what in the idiom of Michel Foucault is a “cartography of power.”

For the purpose of pondering over these and other questions, we would 
like to invite all who

want to explore the multiple – theoretical and practical – 
transdisciplinary ways in which

transmediality activates, questions, complicates, re/formulates, 
de/stabilizes etc. cultural

We welcome a broad range of papers and presentations. These might 
include, but are not

restricted to, the following perspectives:

- film studies

- literary studies

- cultural studies

- media studies

- critical theory

- affect studies

- tourist studies

- video games studies

- narrative studies

- multimedia storytelling

- (digital) communication studies

- (digital) genre analysis

- discourse analysis

- posthumanism

- new materialism

KEYNOTE SPEAKERS

Prof. Astrid Ensslin https://astridensslin.wordpress.com/ @AstridEnsslin

Assaf Gruber http://www.assafgruber.com/

SUBMISSIONS & DEADLINES

We invite abstracts of up to 300 words, to be sent in MS Word and PDF 
format to:

(transmediatingcultures2016 /at/ gmail.com)

EXTENDED DEADLINE FOR ABSTRACT SUBMISSION IS MAY 15, 2016

Acceptance notifications will be sent out by May 31, 2016

FEES & REGISTRATION

A registration fee of €120 (PLN 500) will apply to researchers.

A registration fee of € 60 (PLN 300) will apply to doctoral students.

The conference fee covers the costs of publication.

CONFERENCE ORGANIZERS

Justyna Stępień, PhD

Beata Zawadka, PhD

Małgorzata Sokół, PhD


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