[ecrea] Cfp: International Conference on Media & Communication (Symbiosis, Pune)

*Symbiosis Institute of Media and Communication (SIMC)*

(A Constituent of Symbiosis International University -- SIU)

*Â *

*International Conference on Media and Communication: *

*Prospects and Challenges*

Symbiosis Knowledge Village, Lavale, Pune (October 6-7, 2016)


*Call for Papers*

*
*

Over the years, communication domain has undergone a tremendous change.
It is an era where the overwhelming presence of digital media in
multifarious aspects has questioned the existence of traditional media.
This conference aims to question the epistemological understanding of
the global dichotomy and debates prevalent in media consumption and the
challenges to future sustainability therefore. The conference seeks to
interrogate and answer the dominant challenges in contemporary
communication and media mosaic.

At the other end of the spectrum, the media and advertising industry has
always made huge bets on content creation, brand advertising and
campaigns with little to no empirical data to support their spending.
Big data and predictive analytics technologies represent the opportunity
to turn the table on the house. Furthermore, unstructured data such as
digital photos, videos and social media are growing at an even faster
rate than structured data.As a result, an entire new industry has formed
around storing, sorting, viewing and gleaning business insights.

The conference aims to provide a platform to media professionals,
academics, social scientists, research scholars, industry professionals
and students to exchange ideas in various fields of media and
communication. Both national and international participants are expected
to attend the conference. It will be beneficial to media and
communication researchers, academics, students, journalists,
professionals in communication business and policy makers. It is aimed
at bringing together intellectual minds and facilitating scholarly
exchange of ideas and contributing to knowledge.

*Objectives*

·       To facilitate multifaceted discussion with professionals
in media and communication and to demonstrate and exemplify their work
and skills.

·       To evaluate the effectiveness of global socio-cultural
discourses in the debate of media dichotomy.

·       To understand how the traditional media will sustain in
this digital age.

·       To provide a forum for diverse interdisciplinary
research perspectives.

·       To develop and encourage media and communication
research interest for social and technological development.

*Tracks*

In all, the conference will have five tracks which will delve into
diverse contemporary issues related to media and communication and
highlight issues that are of global concern. They will broadly cover
areas such as Media, Culture and Society; Media Ethics, Laws and
Policies; Focus on New Media; Business and Marketing Communications; and
The Epistemological Shift in Marketing and Media Analytics.

*Track 1: Media, Culture and Society*

This track aims to discuss and argue on one of the most critical facets
of media studies – culture. This track invites conceptual, theoretical
and empirical papers that investigate media discourses on different
dimensions of the social, political and cultural framework of society.
The papers can be based on the broad sub-themes mentioned below.
However, this is an indicative list and researchers are welcome to
contribute on any subject that can be included in the context of media
and culture studies:

·       Media and Popular Culture

·       Media Representations and Identity Construction –
Discourses on Gender, Sexuality, Class, Religion, Caste

·       Media and the Concept of Ideology

·       Feminism and Feminist Theories

·       Media Audiences – Audience as Outcome, Audience as
Agent, New Audiences

·       Media and Globalisation, Contemporary Global Issues

·       Media and Communication Theories

·       De-westernisation of Media Theories (Emerging Thoughts
and Theorists)

·       Media and the Concept of Power

·       Media Literacy, e-learning, ICT, Instructional Media

·       Visual Communication

·       Political Communication

·       Research Paradigms in Media and Communication Studies

·       Development Communication and Development Journalism

·       Community Communication

·       Diaspora and Media

·       Health and Communications

·       Film and Television Studies

*Track 2: Media Laws, Ethics and Policies*

The importance of media laws and ethics has been increasing day by day.
There has been a perennial conflict between a citizen’s civil
liberties and societal expectations and goals. In defining the limits of
the citizen’s protection, one faces at every stage difficult questions
arising from conflict of values. Where does a citizen’s right to free
speech begin and end? Of late, the law of sedition, for instance, has
become the most controversial piece of legislation as questions have
been raised over its legitimate application and enforcement. What
constitutes incitement to violence and whether the government can book
anyone under this law merely for hate speech (which can be tried under
other laws) even if there is no explicit incitement to violence as ruled
by the Supreme Court of India? Though the freedom of speech is the sheet
anchor of democracy, it is circumscribed by reasonable restrictions. The
media – print, electronic and digital -- is free in India and many
other countries. However, it does not enjoy a special status vis-Ã -vis
the citizens with respect to laws such as the freedom of speech and
expression, law of sedition and law of defamation. Papers are invited
for the following sub-themes:

·       Freedom of Speech and Expression

·       Law of Sedition

·       Law of Defamation – Civil and Criminal

·       Contempt of Court

·       Cyber laws with special reference to the Information
Technology Act

·       Right to Privacy

·       Right to Information

·       Film Censorship

·       Media Ethics

·       Policy Intervention and Governance

*Track 3: Focus on New Media*

McLuhan’s adage, the medium is the message, could not be truer than it
is today. While one may argue that technological determinism does not
drive the society alone, it would not be an exaggeration to state that
new media technologies shape the structure and agency of the society.
This track aims to discuss the changing face of media and focuses on new
media from the perspectives of emerging technologies and the
possibilities created by them. The papers can be based on the broad
topics mentioned below. However, this is an indicative list and
researchers are welcome to contribute on any subject that can be
included in the context of new media.

·       Social Media

·       New Media and Activism

·       Blogosphere

·       Mutualisation of News

·       Citizen Journalism

·       Mobile Journalism

·       The Changing Nature of New Media Audiences

·       New Media Identities

·       Digital Literacies

·       Emerging Communication Technologies

·       Gaming, Designing and Graphics

·       Digital Media vs Traditional Media

·       Research Paradigms in New Media Studies

·       E-Governance and Policy-Making

*Track 4: Business and Marketing Communications*

This track aims to discuss and understand the growing consumer
complexities and the effective utilization of innovative business models
and marketing communications. Today’s branding world has shifted from
branding 2.0 to branding 3.0 where co-created brands are gaining
prominence in the complexity of the challenging marketplace. The
consumers have become demanding and choosy with the emergence of the
Millennial. No longer are one communication strategies working but
mixtures of multiple strategies, both in traditional and digital formats
are being implemented. Public Relations have gained prominence and
corporate organizations are adopting appropriate proportion of Public
Relation strategies along with the branding strategies. The papers can
be based on the broad sub-themes mentioned below. However, this is an
indicative list and researchers are welcome to contribute on any subject
that can be included in the context of Business and Marketing
Communications:

·       Branding and the Digital World

·       Consumer Behaviour

·       Marketing to the Millennial

·       Branding in Augmented Reality

·       Innovative Business Model for the Future

·       Public Relations – Researches and Strategies

·       Co-creation

·       Branded Content

·       Media and Sports

·       B2B Marketing

·       Tourism Branding

·       Advertising to Cosmopolitan Culture and Ethnic Groups

·       Branding and Culture

·       Corporate Social Responsibility

·       Green Marketing and Sustainability

·       Branding and Psychology

·       Employee Branding

·       The Agency Business

·       Crisis Communication

*Track 5: The Epistemological Shift in Marketing and Media Analytics*

The era of "Analytics" is clearly upon us as media and marketing
professionals. It is becoming a catchall phrase and definitely one of
the more hyped terms of the past couple of years.It is estimated that
big data and its analysis is the most transcending paradigm shift to hit
media and marketing since the invention of the telephone. Simply put,
big data refers to a collection of data sets so large and complex that
it becomes difficult to process them using traditional data processing
applications. Although estimates vary widely, research conducted by CSC
<http://www.csc.com/insights/flxwd/78931-big_data_universe_beginning_to_explode>Â 

estimates a 4,300 percent increase in annual data generation by 2020.

This ever-increasing quantity of data not only generates enormous
challenges but also presents an opportunity for new business models.
This track aims to create a platform for industry and academia to make
the most of this growing phenomenon and the way it is affecting the way
we do business and create content in the communications space.
Sub-themes of this track listed below are meant to be guidelines, yet
not restrictive:

·       Big Data and Consumer Marketing

·       Communication Policies and Technology

·       Analytics and new paradigms

·       Data and the evolving media business

·       Fusion of Media and Tech- the new face of Marketing

·       The Communication Process: Data Decoding

·       Marketing 3.0

·       Analyzing Cultural codes

·       Emerging Marketing and Media Business Models in  an
Analytical world

·       Participatory Communication Research

*International Review & Advisory Committee*

Â

1. Dr. Daya Thussu, Professor, International Communication and
Co-Director of India Media Centre, University of Westminster, London, UK

2. Dr. Stephen McDowell, John H. Phipps Professor of Communication,
College of Communication & Information, Florida State University, USA.

3. Dr Sony Jalarajan Raj, Graduate Chair, Dept. of Communication,
MacEvan University, City Centre Campus, Edmonton, Canada and
Editor-in-Chief,

Media Watch Journal

4. Dr. Suresh Ramanathan, Professor, Marketing, Mays Business School,
Texas, USA.

5. Dr. Thomas H. Stanton, Academic Chair, International Conference of
Public

Administration; and Senior Fellow, Centre for Advanced Governmental
Studies, Johns Hopkins University, Washington D.C., USA

6. Dr. Joseph Haldane, President & CEO, International Academic Forum;
and Guest Professor, School of International Public Policy, Osaka
University, Nagoya, Japan

7. Dr. Dileep Padgaonkar, R K Laxman Chair Professor, Faculty of Media,
Communication & Design, Symbiosis International University (SIU)

8. Dr Sunil Kanta Behera, Professor of Eminence, Journalism & Mass
Communication, Tezpur Central University, Tezpur, and Expert Member,

National Assessment and Accreditation Council

9. Dr. Anita Basalingappa, Associate Professor, MICA, Ahmedabad

10. Dr. Nishant Shah, Professor, Institute of Culture and Aesthetics of
Digital Media, Leuphana University, Lueneburg and Co-founder, Centre for

Internet and Society, Bangalore.

11. Dr Rachamarla Madhavi Reddy, Head of the Dept. and Associate
Professor, Communication, Savitribaiphule University, Pune

12. Dr. V. Eshwar Anand, Professor, Journalism and Media Studies,
Symbiosis Institute of Media and Communication (SIMC)

13. Prof Ruchi Jaggi, Director, SIMC

14. Dr Ashwani Upadhyay, Associate Professor, Communication Management &
Research, SIMC

15. Dr Sabyasachi Dasgupta, Asst. Professor, Communication Management &
Research, SIMCÂ

16. Dr. Yogesh Patil, Head, Research & Publications, Symbiosis Centre
for Research and Innovation, SIU

*Â *

*Organising Committee*

1. Prof Anupam Siddhartha, Dean, Faculty of Media, Communication &
Design, SIU and Director, Symbiosis Centre for Media and Communication,
Pune.

2. Prof Ruchi Jaggi, Director, SIMC (Convener)

3. Prof Vinay Mundada, Director, Symbiosis Institute of Design, Pune

4. Prof Vishal Bhende, Director, Symbiosis School of Photography, Pune

5. Prof Vikram Sampath, Director, Symbiosis Centre of Media and
Communication, Bangalore

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*Important Dates For Abstracts & Full Papers*

1.*Last date for 300-word Abstract submission: Â April 30, 2016Â *

2. Intimation of Abstract acceptance                 :  May
10, 2016

3. Last date for Full Paper submission              :  June 30,
2016 Â Â

4. Review of papers and intimation                  :  July
31, 2016Â

5. Final submission of Full Papers                    :
 Aug 31, 2016Â


6. *Conference
dates                                  
       Â
:Â  Oct 6-7, 2016*

Â

*Registration Fee Details*

Â

Industry professionals
                                    
         Rs
8,000

Academicians/Government/NGOs from India        Rs 6,000

Students Research
Scholars                              Â
     Rs 3,000

SIU
faculty                                 
                            Â
Rs 5,000

Delegates from African countries           Â
               US$ 100

Delegates from Asian
countries                              US$ 150

Delegates from USA, Europe, other countries        US$ 250

(For early-bird registration, Rs 1,000 less in all categories)

Â

*Contact Details*

(connect /at/ icmac.in) <mailto:(connect /at/ icmac.in)> Ph: 8308827639

For Submissions: (icmacsubmission /at/ simc.edu) <mailto:(icmacsubmission /at/ simc.edu)>

For queries, if any: (icmacqueries /at/ simc.edu) <mailto:(icmacqueries /at/ simc.edu)>

For details, visit Conference website: www.icmac.in <http://www.icmac.in/>

Â

Thanks and Regards,

Ruchi Jaggi,

Director,

Symbiosis Institute of Media & Communication (www.simc.edu
<http://www.simc.edu>)

Symbiosis International University (www.siu.edu.in <http://www.siu.edu.in>)

Pune, India.Â



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