[ecrea] Call for papers: International Journal of Marketing Semiotics Vol.IV

Call for papers: International Journal of Marketing Semiotics Vol.IV On
behalf of George Rossolatos . . .
*
Call for papers: International Journal of Marketing Semiotics Vol.IV
*
The *International Journal of Marketing Semiotics* is an open-source,
double blind-reviewed academic journal that covers a wide spectrum of
interdisciplinary marketing/semiotics research streams, spanning:

- Conceptual approaches to the 5 P's by drawing on different semiotic
perspectives (Peircean, structuralist, post-structuralist,
sociosemiotics, cultural, textual, visual, multimodal).

- Consumer cultural research

- Semiotically informed methodological frameworks for conducting
research into packaging design and competitive packaging analysis, new
product development, product/service/retail branding, brand identity
development, brand equity, pricing, advertising, IMC development and
competitive analysis, consumer behavior (offline and online).

- Comparing and contrasting existing marketing research conceptual and
methodological frameworks with semiotic ones.

- Cross-disciplinary approaches on marketing research issues that
combine semiotics with perspectives from the social sciences and the
humanities, such as anthropology, literary studies, psychoanalysis,
anthropology, rhetoric, sociology.

The *International Journal of Marketing Semiotics* welcomes both
conceptual and applied academic research, but also provides a forum
where marketing semiotics agencies may publicize case studies of
projects they have undertaken for clients.

*The closing date for submission is May 30th 2016
*
If you are an academic researcher or an agency in the field of marketing
semiotics and you wish to contribute to the *International Journal of
Marketing Semiotics*, please send your papers to:

(journalmarketingsemiotics /at/ yahoo.com)<mailto:(journalmarketingsemiotics /at/ yahoo.com)> 



(georgerossolatos123 /at/ gmail.com)<mailto:(georgerossolatos123 /at/ gmail.com)>

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