[ecrea] new book Public Relations : A Revolutionary Discipline, by Adela Rogojinaru

I am pleased to announce the publication of professor Adela Rogojinaru’s 
volume comprising most of her international conference papers has been 
published, */Public Relations : A Revolutionary Discipline/**, by Adela 
Rogojinaru (eds: Raluca Moise & Adrian Săvoiu). *

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The volume /Public Relations : A Revolutionary Discipline /comprises the
majority of conference papers held by professor Adela Rogojinaru
(1963-2014) to specialized scientific events. The book retraces in a
suggestive manner Adela Rogojinaru’s trajectory of becoming a
theoretician and a reputable scholar in the field. Readers will be
therefore able to identify the author’s major research interests: from
studies that ground the Public Relations discipline in a theoretical and
metacritical way, to a national historiography of Public Relations and
analysis of Public Relations process and practices (risk communication,
crisis communication, internal communication, corporate branding and
storytelling).


The volume is structured in three parts. First chapter, intitled
„Paradigm shifts in Public Relations. Towards a Critical Theoretical
Model of Public Relations”, includes studies that analyze and interpret
the process of paradigmatic change of Public Relations: from the
relevance of introducing new scientific fields in the effort of defining
the discipline and the analysis of current social practices (/popular
culture/, cultural studies and cultural history), to the influence of
new media onto theoretical models and dominant practices of Public
Relations. In this sense, Adela Rogojinaru’s first study that develops
this problematics, /Digital Publics and Stakeholders. Theoretical
Perspectives on the Notion of Publics/,//emphasizes the need to
reconsider the way that Public Relations researchers and practitioners
define and address digital publics and she advances an optimal
anthropological perspective, one which is „oriented towards capturing
the discussion themes around various forms of public engagement (as
expressed by the public themselves) and applying the communities’
specific protocols in communication (contrary to the centrality of the
persuasive models which remain limited in their multi-relational scope
of action).” (Rogojinaru, 2015, 64)The second study which emphasizes the
critical approach on social media is /Using Benchmarking to Evaluate
Public Relations Effectiveness through Social Media /(in co-authorship
with A. M. Zaharia & R. Moise); this study is relevant for proposing a
tool for analyzing the online Public Relations campaigns, the functional
benchmarking, and a complex analysis grid.


The second part of the volume („Public Relations in transition and
post-transition Romanian society”) represents a socio-cultural analysis
of the development of Public Relations in Romania: from the critical
aspects that define Romanian public sphere as being into a continuous
stage of transition and the transitional Public Relations, to the role
of Public Relations in the Romanian post-recession society as managing
narcissist markets. T/he current chapter offers an integrative and broad
perspective on the development of Public Relations in Romania,
highlighting the critical moments and phenomenon which changed the
discipline and its practices./

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/

/The last part of the current volume,/„Strategic Communication: from
Critical Practices to legitimacy discourses”,is dedicated to the
strategic communication and integrates analysis and interpretations of
the dominant methodologies in Public Relations: the history of Corporate
Social Responsibility (as key-concept and practice), the informal
dimension of internal communication influenced by the new technologies,
the storytelling as key instrument for the corporate branding.


Theoretician and reputable specialist in Public Relations, both on
national and international level, Professor Adela Rogojinaru has
decisively contributed to the theoretical grounding of this discipline
in the Romanian space, through studies published at specialized Romanian
publishing houses: /Relaţiile publice – fundamente
interdisciplinare/[Public Relations: interdisciplinary foundation],
Bucharest, Ed. Tritonic, 2005; /Comunicare şi cultură: aplicaţii
interdisciplinare/ [Communication and Culture: interdisciplinary
applications], Bucharest, Ed. Tritonic, 2006; /Relaţii publice şi
publicitate. Tendinţe şi provocări/ [Public Relations and Advertising.
Trends and challenges], Bucharest, Ed. Tritonic, 2006; (with Arlette
Bouzon), /Fondements de la communication des organisations :
confrontations et dynamiques internationales, //Bucharest,///Ed.
Tritonic, 2008 ; (coord. & introduction),/Comunicare şi cultură
organizaţională: idei şi practici în actualitate //[Communication and
Organizational Culture: Ideas and Practices today]
Bucharest,///Tritonic, 2009; (cu Sue Wolstenholme, coord.),/Current
Trends in International Public Relations,///Bucharest, Ed. Tritonic,
2009. Her contributions to the theoretical grounding of Public Relations
to international level are recognized through many publications in
relevant studies.


Publishing House Website: www.tritonic.ro <http://www.tritonic.ro>.


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