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[ecrea] Summer School "Media Representations and Multimodality" at Maastricht University

Wed Nov 18 23:31:28 GMT 2015





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In August 2016, Maastricht University offers the new Summer School "Media Representations and Multimodality: Semiotic Modes, Text-Image Relations and Multimodal News Frames".

Course description
The rise of social media, the use of propaganda tactics by various governments and the further sophistication of corporate marketing efforts underline the continued importance of multimodality in the news. The “Media Representations and Multimodality” Summer School helps you to better understand how textual and visual elements interact in the news. The opening lectures teach you how to structure your research and provide insights into social semiotics, semiotic modes and multimodality. Then you learn how to analyse multimodal representations in a step-by-step process, focusing on the texts and images in the news. The lectures contain many eye-opening examples and offer ample room for discussion. You are encouraged to choose a theme and method for your coursework that are both relevant to your research interests. You write a paper in which you use a qualitative method to analyse a news article that contains textual and visual elements, and give two talks.

Learning Objectives
-Applying qualitative methods from critical discourse analysis, social semiotics and framing analysis to study the possible meanings of multimodal media representations -Designing an analytical framework to study media representations that have both visual and textual features in line with your research objectives -Understanding why multimodal representations can have multiple conflicting meanings and how to deal with this in your research

Target audience
-Bachelor/Master students who need to analyse multimodal media representations for their course work or dissertation -PhD students who want to operationalise concepts, theories and methods related to multimodal media representations and/or need support with their research methodology -Professionals who need a deeper understanding of why and how media representations reflect and affect society

Recommendations from former students of the "Media Representations and Research Methods" Summer School -“Leonhardt showed a genuine enthusiasm about textual and visual analysis at all times, truely engaging every single student ” — Renée, PhD student, Belgium -“Unlike many other teachers, Leonhardt made sure that the curriculum matched the needs of each individual student by providing individual feedback and additional reading material.” — Nicole, Master student, The Netherlands -“Leonhardt's enthusiastic, approachable and interactive way of teaching allows for students to feel comfortable to be part of the group and its group discussions, thus making for a very positive learning environment.” — Timothy, PhD student, UK/Belgium

More information about the course is available here: http://www.geomeans.com/media-representations-and-multimodality-semiotic-modes-text-image-relations-and-multimodal-news-frames-summer-school/ For literature suggestions, please check our reading lists: http://www.geomeans.com/category/media-representations/reading-lists-media-representations/ You can have a look at the suggested research template for our Summer School students here: http://www.geomeans.com/getting-started-with-media-analysis-1-basic-template-for-research-into-discourses-signs-and-frames-with-qualitative-research-methods/ The correct link to the "Media Representations and Research Methods" Summer School is: http://www.geomeans.com/media-representations-and-research-methods-critical-discourse-analysis-social-semiotics-and-textual-visual-news-framing-summer-school/ (our apologies for wrong link in earlier ecrea post)
To apply, please go to: http://solbasic.nl/solum/
Please contact Course Leader Leonhardt van Efferink ((l.vanefferink /at/ maastrichtuniversity.nl)) if you would like to discuss how the course could help you achieve your research objectives.



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