[ecrea] Willing Collaborators: The Rise of China, and Changing Networks of Asian Media Production

*International Communication Association 2016 Pre-conference:*
*Willing Collaborators: The Rise of China, and Changing Networks of
Asian Media Production.*
*Date & Time:*
Wednesday, June 8, 2016; 8.30 am to 5.30 pm (day before the ICA
Conference begins at 5pm on June 9 in Fukuoka, Japan)
*Location/Venue:*
Tokyo University of the Arts, Kitasenju Campus. Senju, Adachi-ku, Tokyo.
*Division Affiliation:*
Global Communication and Social Change
*Organizers:*
Terry Flew, Queensland University of Technology, Australia
Anthony Fung, Chinese University of Hong Kong
Mouri Yoshitaka, Tokyo University of the Arts
Michael Keane, Curtin University, Australia
Brian Yecies, University of Wollongong, Australia
*Description and Objectives:*
This pre-conference is focused on the transformations of East Asian
media production associated with the rise of China as a production
centre, a large cultural market, and the centre of a growing number of
strategic alliances ad co-production arrangements in the region. The
current period is one of rapid change in the status of China in global
media production that is not well understood in much of the scholarly
literature on global communication. The pre-conference provides a
platform for conversations about how this is having impacts in the
region, and for film, TV, games and other digital content industries in
Japan, Korea and other countries in the East Asian region.
Historically, the Chinese Mainland was, and still is, a low-cost
location for film, TV and related creative industries sectors, tied into
what has been referred to as the “New International Division of Cultural
Labor” (NICL) as a site of low cost media production. For instance, the
Hengdian World Studios in Zhejiang province (“Chinawood”) was
established to compete on price, and has successfully monopolised the
bulk of historical dramas and films made in China. But China now has
‘nationally accredited’ production bases in almost every province, and
in the online and mobile media world, it is host to some of the world’s
most advanced new platforms and technologies, driven by the ever
expanding coffers of media giants such as Sohu, Youku, Sina Video, LeTV
and Tencent Video and their evolving ecosystems – companies which have
successfully captured the world’s largest media audience.
It also considers rethinking in the upper echelons of the Chinese state
about how to revitalise media production sector, and content aimed at
domestic markets in particular, to reverse China’s ‘cultural trade
deficit’, and generate new forms of ‘cultural soft power’. For example,
despite their long-standing reputation for censorship, state
policymakers are now encouraging Chinese media entrepreneurs to generate
fresh ideas and come up with solutions to revitalise the stagnant
domestic production sector. We propose that for scholars seeking to open
up conversations in this area, these developments offer a timely
opportunity for gaining deeper insights into the world’s largest media
playground as the world moves into the ‘Asian Century’, and the ICA
pre-conference format provides an ideal platform for such discussions.
Topics of interest for this pre-conference include:
• Film and TV co-productions involving Chinese and international partners;
• The influence of Korean and Japanese cultural product among Chinese
audiences/consumers;
• Theories of cultural soft power and cultural trade;
• Chinese media laws and content regulations, and their impact on
competition in Chinese media markets;
• Strategic alliances in games and digital content industries;
• Chinese media companies and their global aspirations;
• Chinese media and digital content and its significance among the
Chinese diaspora.
*How to participate:*
If you wish to present a paper at this event, please post an abstract of
200-300 words tohttps://easychair.org/conferences/?conf=ica16willing.
This must be submitted no later than Friday 4 December, 21:00 (AEST).
The organisers will consider these submissions and advise on acceptance
on or shortly after ICA general acceptances are announced in mid-January.
Note: it is assumed that presenters will be available to attend the
event for the full day. If you are coming from overseas, we recommend
that you arrive in Tokyo by June 7, and make appropriate accommodation
arrangements for that night. We will look to have a dinner on 8 June,
and attendees may wish to take the Shinkansen to Fukuoka on June 9 to
arrive in time for the opening conference plenary at 5pm.
*Cost for registration and attendance:*
$US80/$US40 concession (for graduate students and employment exception
ICA members).
*Transportation:*
The campus is located near JR Kita-Senju station. Going to/from Narita
airport is very convenient: the Narita Express to Nishi-Nippori takes
about 40 mins, and it then takes about 6 mins from Nishi-Nippori to
Kita-Senju. It is only 3-4 mins from Kita-Senju station to the campus on
foot. The location is also convenient for the Shinkansen train to Fukuoka.
*Accommodation:*
There are a range of accommodation options in the vicinity of the Senju
campus. The Hotel Coco Grand <http://www.cocogrand.co.jp/kitasenju/>,
near Senju station, has rooms at about $US100 per night.




Terry Flew
Professor of Media and Communication
Creative Industries Faculty
Queensland University of Technology

Chief Investigator, QUT Digital Media Research Centre
<https://www.qut.edu.au/research/our-research/institutes-centres-and-research-groups/digital-media-research-centre>

Building z1 515C
Creative Industries Precinct
Musk Avenue, Kelvin Grove
Brisbane, Queensland
Australia 4059

---------------
ECREA-Mailing list
---------------
This mailing list is a free service offered by Nico Carpentier and ECREA.
--
To subscribe, post or unsubscribe, please visit
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://homepages.vub.ac.be/~ncarpent/
--
ECREA - European Communication Research and Education Association
Chauss�de Waterloo 1151, 1180 Uccle, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
---------------