[ecrea] 4th International Reputation Management Conference

4^th International Reputation Management Conference will be organized by
Reputation Management Institute and Kadir Has University on
26-27^November 2015.

As organization committee, we invite you to join the conference with
your posters and papers. Details such as speakers’ list will be
announced after the end of preparation process.

*Conference Name: *4^th International Reputation Management Conference –
“Brand and Reputation”

*Location: *Kadir Has University, Cibali Campus, Istanbul, Turkey.**

*Date: *26-27 November 2015

*Submission Language: *English, Turkish

*Call For Paper:*

Reputation management has become a much more critical issue due to
crisis and risk atmosphere around the globe. Risk society and various
crisis occurring in different geographies cause reputation management to
be much more critical topic for brands while brand and reputation, as
terms, have new layers due to political, ecological and financial
developments.

It is obvious that, brand value can not be evaluated free from corporate
reputation. Brand perception is directly effected by faults and proper
decisions of corporations. Ideal reputation management, is a determining
factor for brand value and exchange value of goods and services.

The 4th International Reputation Management Conference aims to bring
together academic and corporate professionals to explore reputation
within a multidisciplinary framework drawing insights from a number of
research fields including communication, public relations, politics,
public administration, international relations, business management,
human resources, new media, marketing, corporate social responsibility,
and sustainability. We hope that this conference will ignite much needed
fresh thinking on reputation management among various disciplines.

Possible topics for papers include but not limited to:

·Reputation: Theoretical Approaches

·Reputation Management and Brand Communication

·Reputation Management and Human Resources

·Reputation Management, Brand and Corporate Social Responsibility

·Reputation Management, Brand and Work Ethics

·Brands and Online Reputation Management

·Brand Management and Reputation Management Strategies

·Reputation Management and Crisis Communication

·Reputation and Brand Studies

·Brands and Risk Management

·Brands and Civil Society Relations

·Role of New Media on Brand and Reputation


Proposals should be submitted in the following order:

*Name of the author(s)

*Telephone, fax, and e-mail address

*Affiliation and appellation

*Title of proposal

*Body of proposal

Submit a 300 word maximum proposal or paper to:

Öznur Dursun, Faculty of Communications, Kadir Has University,
Istanbul-TURKEY (oznur.dursun /at/ khas.edu.tr) <mailto:(Oznur.dursun /at/ khas.edu.tr)>

Deadline for submission: October 10, 2015 will be notified by October
17, 2015 regarding the status of your proposal.

For more information: Prof. Dr. Banu Baybars-Hawks
((banubhawks /at/ khas.edu.tr) <mailto:(banubhawks /at/ khas.edu.tr)>) Orhan Samast
((orhan.samast /at/ iye.org.tr) <mailto:(orhan.samast /at/ iye.org.tr)>)

*Prof. Dr. Banu Baybars Hawks*

*İletişim Fakültesi / Communication Faculty*

*Halkla İlişkiler ve Tanıtım Bölüm Başkanı /*

*Chair of Public Relations Department*

**

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