[ecrea] New Book: Advertising Diversity

I am pleased to announce the publication of my book Advertising 
Diversity: Ad Agencies and the Creation of Asian American Consumers 
(Duke University Press). The book is based on ethnographic research I 
conducted in over ten Asian American Ad agencies as well as six general 
market ad agencies between 2008 and 2012. It explores the rise and 
development of Asian American advertising and how this niche segment is 
represented in ads for broadcast media and public relations. Providing 
an ethnographic look at the day-to-day work of Asian American 
advertising as well as the place of this niche in the shifting landscape 
of an ad world grappling with multiculturalism, it explores how 
advertising has framed Asian Americans as "model consumers" in ways that 
legitimate their presence in American popular culture.

For more information please visit 
https://www.dukeupress.edu/Advertising-Diversity/. To save 30% on the 
paperback edition, call Duke University Press at 888-651-0122 and use 
coupon code E15SHNKR.

-
Shalini Shankar
Associate Professor
Interim Director of Graduate Studies, Anthropology
Director, Asian American Studies Program
Northwestern University
Evanston, IL
847-467-1638
@shalini_shankar
https://www.dukeupress.edu/Advertising-Diversity

---------------
ECREA-Mailing list
---------------
This mailing list is a free service offered by Nico Carpentier and ECREA.
--
To subscribe, post or unsubscribe, please visit
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://homepages.vub.ac.be/~ncarpent/
--
ECREA - European Communication Research and Education Association
Chaussee de Waterloo 1151, 1180 Uccle, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
---------------