[ecrea] Summer School "Media Analysis Techniques" at Maastricht University

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In July 2015, Maastricht University offers the second edition of the 
Summer School "Media Analysis Techniques: Applying Critical Discourse 
Analysis, Semiotics and News Framing". A key objective is to help the 
participants develop an adequate analytical framework for their 
research. Accordingly, the course includes next to lectures also 
tutoring sessions, roundtable discussions and student presentations.

Like last year, the participants who applied so far are either 
Bachelor/Master/PhD students or professionals working in journalism and 
public administration. Please contact course leader Leonhardt van 
Efferink via (l.vanefferink /at/ maastrichtuniversity.nl) if you would like to 
double-check whether the course could be useful to you as well.

*Main features:
-Period: 6-10 July 2015
-ECTS: 1.5
-Exam: 2,500 word paper
-Recommended pre-knowledge: strong interest in (foreign) news
-Number of participants: 7-15
-Course language: English
-Course fee: €475
-Course description: 
http://www.geomeans.com/media-analysis-techniques-applying-critical-discourse-analysis-semiotics-and-news-framing-summer-school/ 

-Course program: 
http://www.geomeans.com/media-analysis-techniques-critical-discourse-analysis-semiotics-and-news-framing-summer-school-program/ 

-Application website: http://solbasic.nl/solum/
-Course leader: Leonhardt van Efferink / 
(l.vanefferink /at/ maastrichtuniversity.nl)

*Target audience:
-Bachelor/Master students who need to analyse media for their course work
-PhD students who want to operationalise concepts, theories and methods
-Professionals who need a deeper understanding of how media affect the 
world views of citizens in general and their clients in particular
-Journalism students/Journalists who want to know how their work could 
be interpreted

*Skills taught:
-Applying the methods semiotics and critical discourse analysis to study 
the possible meanings of texts, images and news frames in the media
-Designing a qualitative analytical framework in line with your research 
objectives
-Understanding the complex dynamics between media producers, media 
technology and media consumers
-Linking media coverage to political, social and economic interests
-Exploring the role of the national context in which media operate
-Recognizing bias and different truth claims

*Lectures:
-Getting Started with Media Analysis: Design of Group and Individual 
Assignments
-Context of Media Analysis 1: Language, Representations and Meanings
-Context of Media Analysis 2: Technologies, Producers and Consumers
-Textual Analysis: Semiotics, Critical Discourse Analysis and the News
-Visual Analysis: Semiotics, Critical Discourse Analysis and the News
-Framing Analysis: A Framework to Study Representations in World News

*Recommended literature:
-“Media Semiotics. An Introduction” by Jonathan Bignell, Manchester 
University Press, 2002
-“Media, Culture and Society. An Introduction” by Paul Hodkinson, SAGE, 2011
-“Introduction to Multimodal Analysis”, David Machin, Bloomsbury, 2007
-“How to Do Critical Discourse Analysis: A Multimodal Introduction”, 
David Machin and Andrea Mayr, SAGE, 2012
-“Analysing Newspapers. An approach from Critical Discourse Analysis” by 
John Richardson, Palgrave, 2007



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