[ecrea] CfP ECREA ARS section conference: Post-Media audiences

Conference website:
http://www.yti.ut.ee/et/konverentsid/audience-research-post-media-age-2015


  Audience Research in a 'Post-Media' Age? 2015

Reflections on media-centric and non-media centric approaches to
researching audiences in the 21stcentury

*ECREA Audience and Reception Studies Conference 2015*
*25-27 June 2015, University of Tartu, Estonia*

*Deadline for submission: *15th April 2015. Notification of acceptance:
25 April.

As media environments diversity around us, and audiences continuously
commute across a range of different communicative spaces, encompassing a
wide variety of platforms, the centrality of media and its texts in our
analysis of audiences has started being questioned. There is a strong
argument for retaining a focus on texts (and their interpretation) at a
time when it is only too easy to claim that texts are far too fluid, far
too many and far too ambiguous now for 'text' to be retained as a basis
of interrogation in audience studies. Audiences continue to interpret,
listen, receive, produce and share texts and therefore, the media
continues to be central in our endeavour as audience researchers. On the
other hand, a new wave of research in our field argues for a non-media
centric approach to audiences, where there is a shift of focus from the
interpretation of specific texts to the spaces occupied by audiences, to
audiencing being analysed not in response to a particular genre or
format, where the focus on media and reception is replaced by a focus on
spatiality and practices outside of the space in front of the television
screen. This conference seeks to bring together scholars who advocate a
retention of focus on texts and interpretation with scholars who ask for
a non-media centric approach to the field.

We are looking for abstracts from both sides of the media-centric and
non-media centric approaches to audience research. Abstracts could be
theoretical reflections, methodological reflections or conventional
presentations of well-theorised empirical work, as long as the topic
relates to the theme of this conference. Some potential areas we are
looking to address include, but are not restricted to:

  * Non-media centric theoretical approaches to audiences
  * Text-centric theoretical approaches
  * New media, audiences and the role of ‘text’
  * Spaces, places, urban geographies in relation to being audiences
  * Advertising and audiences
  * Cities and audiences
  * Ethics, morality and audiences in an age of converged media
  * Tourism, global flows and transnational audiences
  * Meta reviews or birds’ eye views of the field
  * Empirical and theoretical papers

*Keynote speakers*

Prof. Triin Vihalemm, University of Tartu, Institute of Social Studies

Prof. Louise Phillips, University of Roskilde, The Department of
Communication, Business and Information Technologies, Dialogic communication

*Conference fee* is 55 Euros. This includes conference materials,
coffees lunch and dinner during the conference.

*Additional session:* Young scholars' short intensive course:

*Beyond the buzzwords of dialogue, collaboration and participation: a
critical-reflexive approach to collaborative knowledge production*

Around the conference, prof Louise Phillips and prof. Pille
Pruulmann-Vengerfeldt will also host a designated young scholars seminar
looking at the questions of dialogue, participation and power where the
focus will be on prof. Phillips’ Integrated Framework for Analysing
Dialogic Knowledge Production and Communication (IFADIA) which combines
Bakhtin's dialogue theory, Foucauldian discourse analysis and elements
of Action Research and STS. The focus on the course will be on
theorising and analysing forms of participation in terms of IFADIA's
Bakhtinian and discourse analytical approach. The framework will be
introduced during lectures and then students' PhD projects will be
discussed through a focus on how to analyse the co-production and
negotiation of meanings in different contexts that co-constitute/shape
processes of meaning-making. Event is open to all interested young
scholars from across and around communication studies interested in the
issues of dialogue, power and communication. If you wish to include your
PhD project in the discussion, please submit short project abstract via
the conference submission form http://goo.gl/Fqzo74

There is no additional fee for Young Scholars course.

*Formats for submission*

Please submit abstracts up to 200 words by 15th April on our conference
paper submission portal available at this link http://goo.gl/Fqzo74.

Notification of acceptance/rejection will be made by 25th April.

Local organisers: University of Tartu, Institute of Social Sciences:
Ragne Kõuts, Inga Kald, Ene Selart,Katre Sakala and Kristel Vits.



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