[ecrea] Call for Contributions - Commercial communication in the digital age – information or disinformation?

Call for Chapters:
Commercial communication in the digital age – information or disinformation?
Gabriele Siegert & M. Bjørn von Rimscha (Eds)
De Gruyter (˜ 280 pages)
Advertising always tries to meet its objectives by using new and 
different measures. In the digital age online and mobile advertising are 
at the center of attention; by using online and mobile measures 
advertising is no longer bound to the traditional media industry to 
reach target groups or a mass audience. Online presentations, search 
engines, computational advertising and in particular social media, 
changed the way of getting in touch and communicating with people as 
well as the way of publishing and circulating stories. Although the 
advertising industry has still broader access to the different measures, 
users and consumers have more possibilities to publish, get informed, 
communicate or recommend than ever before; and they reach a bigger 
audience with their publications and recommendations.
Consumers at all times had their share in creating brand stories. 
However, at present the participation of users and consumers seem to be 
so comprehensive that some authors speak of “co-creation”. There is a 
good chance thus that users and consumers are more informed about the 
objectives and persuasive tricks of the advertising industry and are 
able to get in on advertising campaigns than ever before. There is also 
a good chance that advertisers can inform about products and services 
without limitations of time and place of traditional mass media. But do 
we really face a time when advertisers and consumers will have equal 
possibilities and power? Or does tracking users on- and offline lead to 
a situation where advertisers have more information about the consumers 
than ever before often without the user being fully aware of it.
The volume discusses these and relating issues in different chapters 
dealing with “information and disinformation about advertising”, 
“information and disinformation through advertising”, “information about 
users” and a chapter focusing on “advertising as narration and fiction”. 
It assembles contributions from authors of different countries.
We are accepting abstracts for chapters to be included in the volume 
until May 17, 2015. Your extended abstract should provide a clear 
outline of the chapter and not exceed 1000 words. We will review the 
abstracts and invite the most promising suggestion to submit a chapter 
of up to 7000 words (including references).
Please send your abstract to: (b.vonrimscha /at/ ipmz.uzh.ch)
Your abstract might address one of the following topics, but of course, 
this list is not exhaustive.
Preliminary table of contents
1. Information and disinformation about advertising
Nando Malmelin, Aalto University, School of Business (Finland): 
Advertising literacy (working title) (tbc) Possible additional chapters: 
audience research and advertising research, advertising critics, 
advertising education, search engines and social media, self-referent 
advertising
2. Information and disinformation through advertising
Roland Mangold, Stuttgart Media University, Information and 
communication psychology (Germany): Interplay of information and 
emotions in advertising (working title)
Possible additional chapters: Product information as ad objective, 
education as ad objective (public campaigns), entertainment/emotion as 
ad objective, comparative advertising.
3. Information about users
Andrew McStay, Bangor University, School of Creative Studies and Media 
(UK): User tracking, behavioural advertising and privacy (working title)
Possible additional chapters: User tracking, behavioral advertising, 
legal and ethical aspects of gathering information about the consumer, 
audience research and advertising research
4. Advertising as narration and fiction
Tracy L. Tunten, East Carolina University, Marketing (USA): Advertising 
3.0 and social media (working title) (tbc)
Possible additional chapters: Scandalized advertisements and follow-up 
communication, social media, co-creation, word of mouth
Timeline:
Abstract submissions until
May 17, 2015
Notification of acceptance and feedback from the editors until
June 28, 2015
Submission of chapters until
October 2015
Feedback on the chapters until
November 2015
Submission of revised chapters until
January 2016
Volume ready for printing
March 2016
Age of Access – Grundfragen der Informationsgesellschaft 3
Siegert & von Rimscha: Commercial communication in the digital age




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