Archive for May 2014

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[ecrea] New Book- To the Cloud: Big Data in a Turbulent World by Vincent Mosco

Mon May 05 13:10:29 GMT 2014




NEW BOOK- To the Cloud: Big Data in a Turbulent World
Vincent Mosco

Paradigm Publishers:  http://bit.ly/1igH8rT
Amazon:                     http://amzn.to/QGu6YE

Paperback ISBN: 978-1-61205-616-6
Hardcover ISBN: 978-1-61205-615-9

In the wake of revelations about National Security Agency activities many of which occur in the cloud this book offers both enlightenment and a critical view. Cloud computing and big data are arguably the most significant forces in information technology today. In clear prose, To the Cloud explores where the cloud originated, what it means, and how important it is for business, government, and citizens. It describes the intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. From advertising to trade shows, the cloud and big data are furiously marketed to the world, even as dark clouds loom over environmental, privacy, and employment issues that arise from the cloud. Is the cloud the long-promised information utility that will solve many of the world s economic and social problems? Or is it just marketing hype? To the Cloud provides the first thorough analysis of the potential and the problems of a technology that may very well disrupt the world.

"Once again, Vinny Mosco is way ahead of the pack in understanding the great communication phenomena of our times. To the Cloud shines a powerful light on cloud computing, educating us all and providing critical analysis, nuance, and context. In the process, Mosco provides an indispensable resource for making sense of the digital age." --Robert W. McChesney, author of Digital Disconnect: How Capitalism Is Turning the Internet against Democracy

"A towering figure in the political economy of communications, Vincent Mosco has taught generations of media scholars how to drill below the surface of corporate hype and decipher the sharp realities underlying apparently nebulous developments. Now he turns his formidable intelligence to the analysis of the cloud. This landmark publication is essential reading for anyone who wants to understand the next phase of digital capitalism."
--Ursula Huws, University of Hertfordshire Business School

"Vincent Mosco has brilliantly demystified cloud computing and big data. He looks through the clouds to ask critical questions about how these new systems are being used, who controls them, and what the consequences are. To the Cloud brings us back down to earth and is an essential source for understanding these important new developments."
--Janet Wasko, University of Oregon

Table of Contents
• The Cloud Ate My Homework
• From the Computer Utility to Cloud Computing
• Selling the Cloud Sublime
• Dark Clouds
• Big Data and Cloud Culture

__________________
Vincent Mosco
Professor Emeritus
Queen's University

www.queensu.ca/sociology/people/emeritusfaculty/mosco.html
www.facebook.com/vincent.mosco
https://twitter.com/VMosco











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