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[ecrea] Call for presenters and participants in the Higher Education Academy (UK) Workshop-'Embedded Journalism Education, Embedded Journalism Educator'
Thu Nov 07 22:25:45 GMT 2013
Call for presenters and participants in the Higher Education Academy
(UK) Workshop—‘Embedded Journalism Education, Embedded Journalism Educator’
The School of Journalism and Digital Communication at the University of
Central Lancashire is seeking abstracts of critical case studies for
possible presentation at its workshop, ‘Embedded Journalism Education,
Embedded Journalism Educator’, on 24 April 2014 at The Media Factory in
Preston, United Kingdom.
Since the invasion of Iraq by allied forces in 2003, the term ‘Embedded
Journalism’ has been used to refer to news reporters being attached to
military units involved in armed conflict. A decade on, the ‘Embedded
Journalism Education, Embedded Journalism Educator’ workshop aims to
explore the evolving practice of that sees both enterprising journalism
students and journalism academics attached to either innovating
mainstream news organisations or innovative news startups.
The journalism industry are undergoing what Rupert Murdoch has described
as the most dramatic changes in the history of the mass media: “To find
something comparable, you have to go back 500 years to the printing
press, the birth of mass media’ (Reis, 2006). At a time when the
established economic model of journalism is under threat, news
organizations are retrenching and the journalistic workforce is
shrinking, the justification for journalism programmes to continue
graduating thousands of hopeful recruits is increasingly debated (Nel
This upheaval creates an opportune time to rethink [again] the
journalism education that, for historical and institutional reasons,
have to a greater or lesser degree retained the structure of an
industrial model of training (Menching 2012).
Two dominant strands are emerging in the debate:
· One strand advocates even closer working relations with the
mainstream industry that, while cutting staff are also expanding
operations across new media channels, requires new skills at all levels,
from the newsroom to the boardroom. As such, opportunity-rich but
resource-poor organisations are increasingly turning to academic
institutions not only as a source of new talent, but as partners in the
process of innovation. Proponents include advocates of a ‘Teaching
Hospital’ model that anchors journalism education and research at the
heart of the evolving industry.
· The other strand advocates that journalism education decouples
itself from the legacy media, who are not only increasingly demanding
but also a shrinking employment destination for graduates, and instead
steer its curriculum towards serving the wider, evolving communications
In both instances, however, there are opportunities for journalism
educators to be attached, embedded if you will, to the innovating
organisations, or to incubate and help grow startups.
This aim of this workshop is to take a grounded approach to better
understanding the experience of ‘embedded’ journalism educators in this
process in order to inform the debate, frame [interim] guidelines for
engagement, and map areas for further critical enquiry.
Participants will gain a deeper understanding of the issues journalism
educators face as opportunities arise to collaborate directly with both
emerging news organisations (entrepreneurs) and evolving news
Through an examination of a variety of cases, the workshop will consider
the pedagogical, professional, practical and ethical implications for
key stakeholders and aim to draft:
· Develop best practice guidelines for involved organisations,
curriculum and educators;
· Identify key themes for further critical enquiry.
· Outputs from this workshop will also be considered for
publication in a special report.
300-500 word abstracts outlining the theme and theoretical approach
should be submitted by January 15, 2014. Notification of selected
abstracts will be made by January 31, 2014.
This event is funded as part of the UK Higher Education Academy’s Arts &
Humanities workshop and seminar series 2013-14. The workshop is free to
attend for delegates from both subscribing and non-subscribing
institutions, but booking is essential to secure your place as numbers
are limited. Booking details at:
Abstract submissions and queries should be sent electronically or by
Director: Journalism Leaders Programme
School of Journalism and Digital Communication
University of Central Lancashire
Preston PR1 2HE, United Kingdom
(FPNel /at/ uclan.ac.uk)
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