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[ecrea] Call for presenters and participants in the Higher Education Academy (UK) Workshop-'Embedded Journalism Education, Embedded Journalism Educator'

Thu Nov 07 22:25:45 GMT 2013

Call for presenters and participants in the Higher Education Academy (UK) Workshop—‘Embedded Journalism Education, Embedded Journalism Educator’

The School of Journalism and Digital Communication at the University of Central Lancashire is seeking abstracts of critical case studies for possible presentation at its workshop, ‘Embedded Journalism Education, Embedded Journalism Educator’, on 24 April 2014 at The Media Factory in Preston, United Kingdom.

Since the invasion of Iraq by allied forces in 2003, the term ‘Embedded Journalism’ has been used to refer to news reporters being attached to military units involved in armed conflict. A decade on, the ‘Embedded Journalism Education, Embedded Journalism Educator’ workshop aims to explore the evolving practice of that sees both enterprising journalism students and journalism academics attached to either innovating mainstream news organisations or innovative news startups.

The journalism industry are undergoing what Rupert Murdoch has described as the most dramatic changes in the history of the mass media: “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media’ (Reis, 2006). At a time when the established economic model of journalism is under threat, news organizations are retrenching and the journalistic workforce is shrinking, the justification for journalism programmes to continue graduating thousands of hopeful recruits is increasingly debated (Nel 2010) .

This upheaval creates an opportune time to rethink [again] the journalism education that, for historical and institutional reasons, have to a greater or lesser degree retained the structure of an industrial model of training (Menching 2012).

 Two dominant strands are emerging in the debate:

· One strand advocates even closer working relations with the mainstream industry that, while cutting staff are also expanding operations across new media channels, requires new skills at all levels, from the newsroom to the boardroom. As such, opportunity-rich but resource-poor organisations are increasingly turning to academic institutions not only as a source of new talent, but as partners in the process of innovation. Proponents include advocates of a ‘Teaching Hospital’ model that anchors journalism education and research at the heart of the evolving industry.

· The other strand advocates that journalism education decouples itself from the legacy media, who are not only increasingly demanding but also a shrinking employment destination for graduates, and instead steer its curriculum towards serving the wider, evolving communications industry.

In both instances, however, there are opportunities for journalism educators to be attached, embedded if you will, to the innovating organisations, or to incubate and help grow startups.

This aim of this workshop is to take a grounded approach to better understanding the experience of ‘embedded’ journalism educators in this process in order to inform the debate, frame [interim] guidelines for engagement, and map areas for further critical enquiry.

Participants will gain a deeper understanding of the issues journalism educators face as opportunities arise to collaborate directly with both emerging news organisations (entrepreneurs) and evolving news organisations (intrapreneurs).

Through an examination of a variety of cases, the workshop will consider the pedagogical, professional, practical and ethical implications for key stakeholders and aim to draft:

· Develop best practice guidelines for involved organisations, curriculum and educators;

·         Identify key themes for further critical enquiry.

· Outputs from this workshop will also be considered for publication in a special report.

300-500 word abstracts outlining the theme and theoretical approach should be submitted by January 15, 2014. Notification of selected abstracts will be made by January 31, 2014.

This event is funded as part of the UK Higher Education Academy’s Arts & Humanities workshop and seminar series 2013-14. The workshop is free to attend for delegates from both subscribing and non-subscribing institutions, but booking is essential to secure your place as numbers are limited. Booking details at:

Abstract submissions and queries should be sent electronically or by post to:

François Nel

Director: Journalism Leaders Programme

School of Journalism and Digital Communication

University of Central Lancashire

Preston PR1 2HE, United Kingdom

(FPNel /at/


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