Archive for February 2013

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[ecrea] New book on media and social inequality

Tue Feb 12 06:32:20 GMT 2013

"Media and Social Inequality: Innovations in Community Structure Research" (Routledge)

Edited by John C. Pollock

Book Description

Publication Date: December 19, 2012 | ISBN-10: 0415631181 | ISBN-13: 978-0415631181 | Edition: 1

This book is among the first to systematically explore the impact of community inequality on reporting political and social change. Although most journalism scholars are still fascinated by the impact of media on society, "Media and Social Inequality" explores the reverse perspective: the impact of society on media. Using a 'community structure' approach, and rejecting the perspective that studies of media and audiences can be automatically reduced to the individual level of psychological phenomena, all contributions examine connections between community-level 'macro' characteristics and variations in the coverage of critical issues. This innovative book differs from previous community structure volumes in two ways. First, contributions explore a far wider range of community characteristics by employing creative methodologies, modern archives, and databases that facilitate larger, more diverse samples; multilevel and longitudinal analyses; composite measures of both 'content
' and editorial judgment; new technologies; and social network analysis. Second, a traditional emphasis on media as instruments of political and social 'control' is replaced by media as potential mirrors of social 'change,' exploring 'bottom-up' measures of 'vulnerability', 'concentrated disadvantage', and 'ethnic diversity/pluralism'.

Most of the chapters in this book were originally published as a special issue of "Mass Communication and Society".

About the Author

John C. Pollock (Ph.D., Stanford) is a Professor in the Communication Studies Department at The College of New Jersey. He was Senior Fulbright Scholar, Argentina, 2010 and is the author of "Tilted Mirrors: Media Alignment with Political and Social Change – A Community Structure Approach" (Hampton Press, 2007). His major research and teaching interests include health communication, journalism, and mass communication, in particular comparative methodologies (cross-national or multi-city) exploring the impact of society on media.

Product Details
•	Hardcover: 208 pages
•	Publisher: Routledge; 1 edition (December 19, 2012)
•	Language: English
•	ISBN-10: 0415631181
•	ISBN-13: 978-0415631181
•	Product Dimensions: 9.3 x 6.2 x 0.7 inches


1, Introduction: Social Inequality and Media (including a case study of nationwide coverage of the "Occupy" movement)

   by John C. Pollock

2. Structural Pluralism in Journalism and Media Studies: A Concept Explication and Theory Construction

   by Seungahn Nah and Cory L. Armstrong

3. Mass Media as a Macrolevel Source of Social Control: A New Direction in the Community Structure Model

   by Masahiro Yamamoto

4. Social Capital in a Community Context: A Multilevel Analysis of Individual-and Community-Level Predictors of Social Trust

   by Douglas Blanks Hindman and Masahiro Yamamoto

5. Structural Determinants of Local Public Affairs Place Blogging: Structural Pluralism and Community Stress

   by Brendan R. Watson and Daniel Riffe

6. Nationwide Newspaper Coverage of Universal Health Care: A Community Structure Approach

   by Kristen Kiernicki, John C. Pollock, and Patrick Lavery

7. Structural Pluralism and the Community Context: How and When does the Environment Matter?

   by Leo Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, Kimberly A. Neuendorf, and Sukki Yoon

8. Setting the Agenda of Local Daily Newspapers: A Methodology Merging the Agenda Setting and Community Structure Perspectives

   by Maxwell McCombs and Marcus Funk

John C. Pollock, Ph.D., MPA
Communication Studies Dept.
The College of New Jersey, Ewing, NJ 08628
(pollock /at/
preferred tel. 732-371-7022

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