[ecrea] new pub: Cyberculture and the Subaltern

*C**YBERCULTURE AND THE **S**UBALTERN **W**EAVINGS OF THE **V**IRTUAL 
AND **R**EAL *

*Edited by Radhika Gajjala*

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*May not be combined with other offers and discounts, valid until 12/31/2013


"Online/offline, global/local, first world/third world, 
virtual/real, traditional/modern, and many more, this book reveals just 
how inadequate the old binaries (and quite a few of the new ones) have 
become. In an intricate set of weavings that stretch from handloom to 
Second Life, Radhika Gajjala and her various contributors navigate the 
dense registers where voice and agency are always on the move, always to 
be made." ---*Gregory Seigworth*, Millersville University

/Cyberculture and the Subaltern: Weavings of the Virtual and Real/, 
edited by Radhika Gajjala, maps how voice and silence shape online space 
in relation to offline actualities. Thus, it weaves the virtual and real 
in relation to so-called old and new technologies using globalization and

technology as the frame for examination. Implicit in this investigation 
is the question of how offline actualities and online cultures are in 
turn shaped by online hierarchies, as well as different kinds of local 
access to global contexts. This book reveals the logic of particular 
global-local directions that emerge within digital, transnational 
capital and labor flows. To this end, the contributors to this volume 
examine various sites and intersections through critical lenses enabled 
by conversations and writings in subaltern studies, affect theory, 
postcolonial feminist theory, critical cultural studies, communication 
studies, critical development studies, and science and technology 
studies. Contexts explored in this collection include microfinance 
online, handloom contexts from India and Africa in relation to 
development discourse, new technologies, and virtual world marketing. 
Through actual ethnographic engagement and multi-method investigations, 
/Cyberculture and the Subaltern /reveals the interdependence of the 
economic, political, cultural, and social in the production of the 
subaltern online.

*Radhika Gajjala *is professor of media and communication at Bowling 
Green State University.

*ISBN 978-0-7391-1853-5 2012 184 pages Regular price: $60.00 / After 
discount: $48.00 *