[ecrea] cfp 4th International Conference of Young Scientists of the "Challenges of New Media" series.

Invitation:
Institute for Media Education and Journalism at Cardinal Stefan 
Wyszynski University in Warsaw cordially invites you to the 4th 
International Conference of Young Scientists of the "Challenges of New 
Media" series. This time the theme of the conference is "The virtual 
market - the advertising, marketing and promotion on the Internet."
Where: Warsaw, Cardinal Stefan Wyszyński University Campus, 5 Dewajtis 
Street
When: 5-6 December 2012
Conference website: http://www.wyzwania4.like.pl
The conference is the 4th edition of the "Challenges of New Media" 
series organized by the Institute for Media Education and Journalism. 
This time the conference refers to the various applications of the 
Internet in marketing communications, brand and image building, 
promotion etc.
The conference fee includes conference materials, a certificate of 
participation in the conference and a copy of the original publication, 
lunch on the day of the conference. HOWEVER, IT EXCLUDES THE COSTS OF 
ACCOMMODATION AND TRAVEL. In case of a withdrawal from participation, 
you can apply for a refund of a registration fee for maximum 14 days 
before the conference.
THEMES
Among media experts there is constantly an animated debate on the nature 
of the Internet, online communication, and changes that the Internet 
causes in our daily lives. The essence of the Internet is the 
communication that takes place on many levels and with the use of 
different techniques.
The potential that lies in the communication capabilities of the 
Internet, was recognized by the experts in the field of public 
relations, advertising and marketing, who used it to build brand 
awareness and raise its supporters. At the same time, however, there 
have been cases where the power of the Internet led to serious branding 
crises of companies and products. At the same time we are not talking 
only about the typical Internet advertising and Web sites, business 
cards representing institutions (which, by the appropriate positioning 
fight for the top position in search engines). The enormous potential in 
this regard, lies also in the social media, blogs, and applications. 
Internet strategies, campaign planning, consumer behavior - it all 
becomes the object of the increased and deeper research.
The Internet is becoming the recruitment space and attraction to 
potential employers. It is a place of animated activities of religions, 
churches and religious associations. It simply becomes a virtual 
marketplace of products, and also of ideas and opinions.
All these issues will be the subject of our conference deliberations.
The main thematic areas:
- Branding on the Internet
- Branding crises on the Internet: the genesis, prevention, resolution
- Ethics of public relations and marketing on the Internet
- Analysis of successful and unsuccessful internet campaigns
- The Internet in the promotion of health and medical services
- Non-standard forms of internet marketing (wiki tools, Google, games, 
podcasts, etc)
- Psychology of consumer behavior on the Internet
- Mobile marketing
- PR and marketing in social media and the blogosphere
 Participants:
First and foremost, young scientists-students, doctorates and research 
workers owning the doctorate degree are welcomed to take part in the 
conference. Please send your applications until 10 November 2012 at 
(magdalena.butkiewicz007 /at/ gmail.com), the conference secretary’s e-mail 
address.
The detailed program would be arranged until 20 November 2012, on the 
basis of the sent forms and speakers would be promptly informed about 
it. The message would also include the rules of text editing, designed 
for the publication in the post-conference collection. The conference 
charge, 50 euro, must be paid until 25 November 2012 (BRE  S.A. 21 1140 
1010 0000 3670 1200 1005). Organizers reserve the right to the selection 
of the sent topics.
The frame-program encompasses the plenary session (in the morning) and 
the parallel  panel sessions (in the afternoon). Publishing the reviewed 
volume, which would be the  fruit of the conference, is also planned. It 
would be a traditional book or/and e-book on the CD with ISBN number. 
The full versions of essays can be sent on Magdalena Butkiewicz’s 
e-mail,(magdalena.butkiewicz007 /at/ gmail.com), to 31 December 2012 or 
personally in an electronic version in the day of the conference.