[ecrea] new book: Ephemeral Media

*New publication from the BFI*

*Ephemeral Media: Transitory Screen Culture from Television to YouTube
**Edited by Paul Grainge *

From the television interstitials that appear between programmes to the 
brief clips and videos that proliferate on YouTube, contemporary screen 
culture is populated by short-forms that make claims for our attention. 
//Ephemeral Media// provides a unique focus on these fleeting but 
increasingly ubiquitous texts. Through case studies in television and 
web entertainment, this original book looks at the production of media 
at the edges, within the junctions, and that surrounds the output of 
networks and studios. Analysing promos and idents, emergent forms of 
online TV and web drama, and the burgeoning world of worker- and 
user-generated content, this new collection examines screen forms that 
circulate 'between', 'beyond' and 'below' the TV programmes and films 
traditionally privileged within screen studies.

With essays by leading international scholars in television, film and 
new media studies, as well as interviews with key industry figures, 
//Ephemeral Media// explores the practices, strategies and textual forms 
helping producers (and viewers) negotiate a fast-paced mediascape. 
Examining dynamics of brevity and evanescence in television and new 
media, //Ephemeral Media// provides a new perspective on the transitory, 
and transitional, nature of screen culture in the early twenty-first 
century.

*Contributors*: Mark Brownrigg, John T. Caldwell, Rosamund Davies, Max 
Dawson, Jon Dovey, John Ellis, Elizabeth Evans, Paul Grainge, Victoria 
Jaye, J.P. Kelly, Barbara Klinger, Charlie Mawer, Peter Meech, William 
Uricchio.

Find on Amazon or at

http://filmstore.bfi.org.uk/acatalog/info_21097.html

http://www.palgrave.com/products/title.aspx?pid=503912