Archive for 2012

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[ecrea] Call for papers on brands and communication

Tue Mar 06 18:37:00 GMT 2012


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     *Call for papers on brands and communication *

SWOCC Working Paper Series

SWOCC, the foundation for fundamental research into brands and brand communication, in Amsterdam publishes the so-called SWOCC Working Paper Series. It is a publication that has been initiated to bring original academic research on brands and brand communication to researchers and practitioners. It presents early versions of papers, which put forward new theoretical and empirical perspectives on the disciplines: marketing communication, public relations, corporate communication, consumer intelligence, consumer behavior, branding and advertising.

By disseminating these working papers, SWOCC intends to offer directions for further action and research. All working papers are peer-reviewed by external referees, following a double-blind policy.

SWOCC welcomes contributions on topics related to brands and brand communication (e.g. about corporate branding, brands and media, brands and individuals, brand loyalty etc.) from the fields of communication science, marketing, marketing communication, public relations, corporate communication, consumer intelligence, consumer behavior or advertising. The recommended length of contributions is 5.000 -- 10.000 (including footnotes and references) words. All contributions should be in (UK) English.

Papers can be submitted all year. By submitting a copy the (first) author agrees to the manuscript being presented to members of the SWOCC Review Board. See the SWOCC website for further information: http://www.swocc.nl/calls


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