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[ecrea] IAMCR Panel on Audience Research Methods - Call for participants

Tue Jan 31 21:36:33 GMT 2012



Dear colleagues,
We are pleased to draw your attention to our interest in proposing a panel at the upcoming 2012 IAMCR Conference in Durban (RSA) with the following provisional title: *Measuring and/or Understanding Audiences in a Complex Media Landscape: New methods and resources to investigate audiences and/or users* Below these lines you can find a short description of our topics of interest, to be developed more detailed once we have found enough partners in this initiative. Please note that we need to find 4 or 5 people participating in this conference and sharing these research interests, in order to propose this panel to the Section. As you might be aware of, the deadline for sending proposals is February the 14^th , so we kindly ask to all of you interested in participating to contact us by February 5^th at the latest, as we will need time to prepare our final panel proposal.
With our best regards,
Frauke Zeller: (fzeller /at/ wlu.ca) <mailto:(fzeller /at/ wlu.ca)>
Miguel Vicente-Mariño: (mvicentem /at/ yahoo.es) <mailto:(mvicentem /at/ yahoo.es)> / (miguelvm /at/ soc.uva.es) <mailto:(miguelvm /at/ soc.uva.es)>
*PANEL PROPOSAL*
Title (preliminary)
*Measuring and/or Understanding Audiences in a Complex Media Landscape: New methods and resources to investigate audiences and/or users*
Framing text (preliminary)
Both societies and individuals are transforming their media consumption strategies as a consequence of the fast technological evolution. All these processes are challenging the way audiences and societies are researched by scholars and practitioners worldwide. While the number of users is still growing, the paths described by those individuals are getting more diversified and complex. Consequently, research methods related to the mass communication period are not per se sufficient to understand how the media landscape is transformed, developing and most of all experienced nowadays. This panel presents some of the methodological contributions gathered during the development of the COST Action ‘Transforming Audiences, Transforming Societies’. The main goal for this session is to provide the attendees with knowledge about how the audience measurement devices are answering to the challenge of dealing with a changing environment. Main public opinion industries need to provide users and operators with accurate data about media consumption, while the urgency to better understand the purposes and motivations of media users is growing to complete a deeper knowledge about how they build their relation with media content.
Chair
Frauke Zeller / Miguel Vicente-Mariño
Discussant
Miguel Vicente-Mariño / Frauke Zeller
*SHORT NOTICE: Please note that each abstract’s author should submit their full abstract (max. 500 words) through the OCS System available at the Conference’s website. Abstracts submissions must include the panel's title in the first line of the abstract*
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