[ecrea] sound:frame 2012 substructions

*sound:frame 2012 'substructions'*
Vienna, Austria
Festival 12. - 22.4.2012 // Exhibition MAK - 12.-29.4.2012

CONTENT : SUBSTRUCTIONS

Entitled 'substructions', 2012 sees the sixth edition of sound:frame for 
the first time putting forward for discussion a general framework of 
audiovisual tendencies and works.  Themes like cultural economy, 
positioning in the context of art and sustainability will be examined 
with regard to the system "festival" and will then be put up for 
discussion in the settings of exhibition, conference and supporting 
programme. Economic, artistic, as well as social and ecologic parameters 
will be demonstrated. An internal glimpse on the sound:frame festival 
and its community will be sharpened by presenting different perspectives 
and overarching expertise of related and seemingly distant disciplines. 
A technical basis will be fixed in place for the creative work, whereas 
as to content the artistic positions will get absolute freedom. Due to 
this it will become apparent which consequences a substruction of 
audiovisual tendencies has and can have on creative realisation. As 
basis for further development the concepts and insights of both the 
exhibition and discourse programme 'substructions' should be analysed 
and discussed.

By now, sound:frame is able to have recourse to a substantial wealth of 
experience. In the early days it was a priority to give something new a 
try, to explore limits and boundaries and to assess places and contexts 
in regards to their potential. With reference to content-related, 
financial and organisational issues it is important to accurately 
estimate external factors, to consolidate one's own structures and to 
successively adjust them to the known requirements. After five years of 
experimenting and growing sound:frame takes this logical step and 
consciously adapts itself to its given parameters. The festival is 
becoming shorter and more compact, venues are becoming more assessable. 
Artistic freedom and diversity come to the fore, while at the same time 
the programme is realised in a grounded and secured setting.

The support of a project becoming apparent on the surface is a rare 
occurrence. The result presents itself, the substruction stays obscure. 
However, the base frame is equally important as the programming. No 
festival without know-how, a 60-strong team and funding. No artistic 
installation without a competent technical partner who 
understands concerns. In 2012 sound:frame wants to make conditions which 
are rarely in the focus of attention more transparent and in the process 
concretely discuss the construct "festival" and generally debate current 
cultural tendencies.

At the end of 2011 an exciting discussion was developing in the 
visualist scene. In the course of this, key questions like evaluating 
the definition of the term "visuals" were emerging again. Many 
protagonists from various parts of the Viennese and Austrian scene have 
adopted diverse definitions, therefore a classification of visualisation 
into subgenres makes sense. sound:frame began as a classic VJ festival, 
however, the AV genre and the collaboration of different artists from 
various divisions has become more and more important. Because of this, 
different tendencies within the VJ scene and the positioning of 
sound:frame festival in this growing field will be discussed over the 
course of the program me.

EXHIBITION : AUDIOVISUAL ROOM INSTALLATION

As an artistic focus of this year's exhibition at Vienna's MAK, the 
gallery on the museum's upper floor will feature an extensive room 
installation, which will be contextually put to use by audiovisual 
artists.  Adapting to a certain base frame has its advantages and 
disadvantages: the restricted choice of instruments entails security in 
both technological and financial terms. Content-wise, it is important 
that the works preserve their independence. Fundamentally, the content 
and aesthetic approach, chosen by the artists to make the installation 
their own, is in the foreground.

THEORY : 3 SUBJECT AREAS

Alongside the artistic part the exhibition presents, in a theoretical 
mediation, a perspective on various disciplines and hence generates a 
range of topics, of which the limits are already defined in round table 
discussions in the months preceding the festival. These round tables are 
documented beforehand and will then be presented in the sound:frame 
exhibition at MAK. Three subject areas show interview segments and 
expert statements, and furthermore offer selected theoretical texts.

1. Festival is... (in cooperation with coded cultures)
Together with another important Viennese media festival - coded 
 cultures -  a discourse programme is curated, which  gets to the 
bottom of the system "festival". What might a festival be able to offer 
for an international community? Which formats should a festival include? 
Should the construct festival even be questioned? Which substruction is 
necessary to realise a reasonable festival? Which structures have to be 
given or created?
2. Positioning in the (artistic) system (in cooperation with departure)
Alongside experts from such areas like Creative Industries, economy, 
law, art and politics the question of positioning of audiovisual, 
intercreative tendencies and festivals in an artistic/creative context 
or system is proposed. Are audiovisual artists able to establish 
themselves in the system of visual arts? Are visuals to be treated as 
part of "applied arts"? Is it possible for a multidisciplinary 
multimedia festival to clearly define and position itself?
3. Economic and ecologic sustainability in relation to works of 
multimedia festivals and community (in cooperation with Biorama)
Current tendencies regarding the efficient dealing with required 
resources are discussed together with experts from such areas like 
ecology, sociology and economy. Questions concerning affordable steps 
for audiovisual or multimedia festivals to become sustainable in a both 
economic and ecological sense are in the centre of attention. Which 
developments could forward certain institutions or artists?

CONFERENCE : sound:frame DEPARTURE CONFERENCE

In the course of the departure conference 2012 key subjects of the 
exhibition "substructions" will be discussed in open forums and 
presentations.
Experts from various areas are invited to present their perspective. A 
focus on the system "festival" and, especially, the international 
platform sound:frame is crucial here: What can a Viennese festival 
accomplish in regards to the international community? What might be the 
contributions of an audiovisual project towards sustainability? How can 
audiovisual artists work with creative commons licences more accurately? 
Which kind of art sector can be opened up? What substruction has to be 
predefined in order to exist realistically and future-oriented?

13.4./ 14.4.2012 ::: MAK -- Auditory

LIVE PROGRAMME : AUDIOVISUAL EXPRESSIONS

On two weekends - Thursdays, Fridays and Saturdays - selected Viennese 
locations host, as is usual, a progressive and comprehensive audiovisual 
live programme.
For the first time, the programme concentrates on three locations - MAK 
(museum for applied arts), the coproduction house and performance 
theatre 'brut' and the club 'Fluc'. As always, the premises will be 
visually redesigned. Apart from special AV acts the programme features 
international and national music live acts and DJs, as well as visual 
live shows and installations.
The first items on the programme will be announced at the end of January 
2012.

CONTACT US:

Natasha Tomilova
international communications
(int.press /at/ soundframe.at) <mailto:(int.press /at/ soundframe.at)>

*sound:frame *
*festival for audio:visual expressions*

cell: +43 650 2722036
skype: natasha.tomilova

www.soundframe.at <http://www.soundframe.at>