[ecrea] New book on the Political Economy of Digital Advertising

I think the readers of ECREA will be interested in my new book that was published this month by Yale University Press.  It's called "The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth."

The Atlantic magazine has an excerpt here:

http://www.theatlantic.com/technology/archive/2012/02/a-guide-to-the-digital-advertising-industry-thats-watching-your-every-click/252667/

A nice review that covers the book's basic elements is here:

http://getthedrift.com/the-shot-over-the-bow/#ixzz1lAl5mUqW

Thank you for your help in distributing this.

JoeTurow

Joseph Turow
Robert Lewis Shayon Professor&
Associate Dean for Graduate Studies
Annenberg School for Communication
University of Pennsylvania
3620 Walnut Street
Philadelphia, Pennsylvania 19104
215 898 5842





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