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[ecrea] The Birth of British Television (Palgrave Macmillan)

Wed Nov 02 14:06:28 GMT 2011




Apologies for some shameless self-promotion, but some colleagues may be interested in my new book, The Birth of British Television, published by Palgrave Macmillan. It is now available from the usual places (or will be very shortly), just in time for the BBC service's 75th anniversary today (a welcome coincidence!).

To quote from the blurb:

'When the BBC launched the world's first regular, high-definition television service on 2 November, 1936 it was the culmination of decades of technological innovations. More than this, however, the service meant that the principle of television had finally found its place. /The Birth of British Television – A History/ traces the early history and development of television, from the experiments of amateurs to the institutionalised developments that led to the world's first regular, high definition television service. Author Mark Aldridge provides a clear, in-depth and accessible introduction for those either exploring the period for the first time or seeking new insights into the beginnings of the industry. In tracing the origins and development of television, Aldridge focuses on a number of important factors including the attitude of the press towards early television and examines the way that expectations of television changed over time prior to its official launch. Utilising new research, this illuminating study examines how the aims for a new television service developed, and the extent to which content and technology were linked.

/The Birth of British Television/ approaches this formative period from several perspectives, from private individuals to the BBC and government, while also examining the broader opinions at the time towards the new medium through press reports and feedback from the general public. Also included is an assessment of early programming, which helps to offer a new and profound evaluation of the development of early television. '

More details, including a sample chapter, can be found on Palgrave Macmillan's website, here: http://www.palgrave.com/products/title.aspx?pid=402827

Best,

Mark

Dr Mark Aldridge
Lecturer in Film and Television
Faculty of Media Arts and Society
Southampton Solent University
(mark.aldridge /at/ solent.ac.uk)
02380 319483

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