[ecrea] Ecrea CfP - Advertising in Communication & Media Research

CfP
Advertising in Communication & Media Research
Advertising Research TWG
ECREA Symposium 14th-15th of June 2012 | University of Tuebingen – Germany

Call
Advertising has been appreciated as a growing demesne within the field 
of communication and media
research. Obviously, the assumption that advertising is one of the 
driving forces within western media
systems can be called a mainstream topic within communication studies. 
Yet, research concerning this
mainstream topic is still lacking orderly continuity as well as a 
systematic approach within the field of
communication and media research. From this vantage point the symposium 
addresses research areas,
ranging from advertising communicators, media, messages, to audiences, 
and effects. What are the
challenges of advertising and its research in the 21st century? What 
might be the USP of communication
and media scholars’ advertising research? Which kind of origins mark 
communication and media
scholars’ point of departure? What are key differences and similarities 
related to advertising research in
Europe?
The first symposium of the Advertising Research Temporary Working Group 
of ECREA welcomes
contributions that address these questions from a variety of research 
perspectives. Object of this
inaugural symposium is a synoptic view of the current status of 
advertising research in
communication and media research on an international level.

Guidelines for Contributions
This symposium will consider both theoretical and empirical papers in 
form of abstracts for double blind
peer reviews. The conference also welcomes panel proposals consisting of 
4 presentations.
Authors should provide a 500-words abstract for a single paper proposal. 
Please note the author names
and affiliations on an extra cover sheet followed by an anonymised 
abstract page.
In all cases the panel proposals should consist of a panel abstract (500 
words), in combination with
abstracts for each of the individual presentations (500 words). Complete 
panel proposals only –
consisting of 4 papers and a panel abstract – are considered for 
presentation. No more or less than 4
presentations should form a panel proposal. The proposals should 
indicate a panel chair or respondent.
All contributions should be submitted electronically in Microsoft Word, 
Rich Text Format, or PDF format
to:

*(submission /at/ advertising-research.org) 
<mailto:(submission /at/ advertising-research.org)>*

Submitted abstracts preferably conform to APA 5th reference style.
The conference language is English.

Important Dates
Submission deadline for abstracts (paper and panel proposals):
15th of January 2012, 24.00 CET
Notification of acceptance (paper and panel proposals):
15th of February 2012

Conference
Registration and Reception
13th of June 2012
Conference Days:
14th -15th of June 2012