[ecrea] Seminar on McLuhan 100 years - The Legacy of Marshall McLuhan - Revisiting the Message - October 31, 2011 - Copenhagen

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*The Legacy of Marshall McLuhan - Revisiting the Message*

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*Monday, October 31, 2011 -- Copenhagen*

http://hum.ku.dk/kalender/2011/oktober/the_legacy_of_marshall_mcluhan/ 
(in Danish)

http://hum.ku.dk/kalender/2011/oktober/the_legacy_of_marshall_mcluhan/Seminar_-_The_Legacy_of_Marshall_McLuhan.pdf/

_Keynote_* *_speakers_:

Paul Levinson, Professor of Communication & Media Studies at Fordham 
University, New York

Robert Logan, Professor Emeritus, U. of Toronto

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_Presentation_*:*

This year, 2011, marks the centenary of the famous Canadian media critic 
Marshall McLuhan. The Institute of Scandinavian Studies and Linguistics 
at the University of Copenhagen is proud to present "The Legacy of 
Marshall McLuhan - Revisiting the Message": a seminar dedicated to this 
visionary yet controversial, but undeniably deeply influential media 
theorist.

McLuhan revolutionized media studies in the 1960's by simply pointing to 
the importance of the media itself as opposed to the content they carry. 
This is best illustrated by his seminal observation that "The Medium is 
the Message". To further prove his point, McLuhan followed with 
thought-provoking claims like "Media are the Extensions of Man", and his 
observation that we live in a "Global Village" which received much 
attention within as well as outside academic spheres. He argued that the 
emergence of electronic technology introduced a need to re-think media 
and communication. While many were puzzled by McLuhan's extensive 
visions of electronic media at the time, his ideas have since been 
revitalised, especially with the rise of digital media from the 1990's 
onwards.

Today, with our daily lives immersed in all sorts of media - social 
media, mobile media, converging media etc. - it seems more natural than 
ever to talk about /media/ being /the message/. Thus, the centenary of 
Marshall McLuhan provides a welcome opportunity to consider his legacy, 
how the work of McLuhan can help bring insights into our current media 
environment and where it might be heading.

_Programme_*:*

To be announced...

_Address_: Festsalen, IVA/Royal School of Library and Information Science

(formerly known as Biblioteksskolen). Birketinget 6, København S.

For more information:
Mogens Olesen - Assistant Professor, PhD - Department of Scandinavian 
Studies and Linguistics
University of Copenhagen - (olesen /at/ hum.ku.dk) <mailto:(olesen /at/ hum.ku.dk)>

Arranged by University of Copenhagen, Department of Scandinavian Studies 
and Linguistics & Department of Media, Cognition and Communication,
and Royal School of Library and Information Science.