[ecrea] Communicating in a World of Norms. Information and Communication in Contemporary Globalization

-1-
CALL FOR PAPERS
International
Conference
(Lille,
France,
March
7--?]9,
2012)
Communicating
in
a
World
of
Norms
Information
and
Communication
in
Contemporary
Globalization
Co--?]organized
by
the
International
Communication
Association
(ICA),
the
GERIICO
[Group
of
studies
and
research
on
information
and
communication]
and
the
SFSIC
[French
Society
for
Information
and
Communication
Sciences],
this
event
will
constitute
the
2012
ICA
Regional
conference
in
Europe.
This
first
French
edition,
taking
place
in
Lille
on
March
7,
8
and
9,
2012,
aims
to
develop
strong
scientific
relationships
between
communication
scholars
represented
by
ICA
all
around
the
world.
1. Theme
The
processes
of
unification,
interconnection
and
homogenization
of
information
and
communications
technologies
(ICT)
have
created
the
image
of
a
world
of
shared
technological
and
communicational
norms.
The
promise
of
a
universal
and
democratic
sharing
of
information
and
cultural
products
through
digital
network
technologies
paradoxically
materializes
itself
in
the
promotion
of
a
univocal
communicative
and
administrative
model.
In
parallel,
cultural
and
linguistic
diversity
remains
a
key
feature
of
humanity.
Military
and
economic
conflicts
are
now
more
than
ever
an
ongoing
reality.
Their
collateral
damages
affect
human
beings
as
much
as
their
environment.
Meanwhile,
the
shared
representation
of
human
space
as
a
?gmarket?h
is
a
reference
in
negotiations,
transactions
and
communications
legitimized
by
the
media
coverage,
multinational
corporations
and,
to
some
extent,
common
representations.
Mainstream
media
reproduces
a
consensual
culture
of
communication.
Even
if
the
limits
of
their
authority
are
more
technically,
culturally
and
geographically
restrained
than
they
claim
it
to
be,
their
legitimacy
is
barely
contested.
Indeed,
protests
do
not
alter
their
power,
and
are
still
viewed
as
marginal
and
can
sometimes
be
recycled
as
alibi.
In
this
context,
communication,
considered
as
a
socio--?]technical
activity,
associated
with
specific
purposes
and
values
can
be
analyzed
from
many
angles.
Can
technological
norms
induce
communication
rules?
And,
in
this
case,
does
the
finality
of
communication
require
the
(more
or
less
-2-
shared)
mastering
of
these
technologies?
Furthermore,
are
norms
neutral
or
value
laden?
If
they
are
motivated
by
values,
can
we
infer
that
they
should
be
addressed
through
critical
debate?
Is
the
standardization
of
communicational
conventions
apace
and
inevitable?
If
so,
would
it
be
considered
as
a
project
within
the
main
mandate
of
communication
professionals,
or,
on
the
contrary,
an
obstacle
that
they
should
overcome?
Moreover,
as
a
danger
against
which
we
should
guard
ourselves,
along
our
efforts
to
preserve
biodiversity?
Should
we
facilitate
the
sharing
of
communication
rules
that
are
distinctive
to
the
public
sphere
of
?gmarket--?]oriented
democracies?h?
Or,
should
we
favor
and
revitalize
cultural
and
communicational
diversity?
Another
facet
of
the
globalization
of
communication
is
the
meeting
and
confrontation
of
cultures
and
languages.
Two
paths
are
open
to
us:
the
path
of
homogenization
and
standardization,
or,
on
the
contrary,
the
path
of
cultural
diversity
and
the
management
of
heterogeneity.
Hence,
communication
can
lead
either
to
simplification,
as
well
as
converging
and
univocal
translations,
or
to
the
exploitation
and
development
of
complexity
and
diversity.
2. Goals
With
this
conference,
we
hope
to:
--?]
contribute
to
the
international
diffusion
of
information
and
communication
research,
as
well
as
to
develop
international
partnerships.
--?]
confront
the
positions
of
researchers
and
scholars
who,
even
if
they
operate
within
distinct
(geographical,
cultural,
linguistic,
organizational
and
epistemological)
frameworks,
have
a
common
interest
in
communicational
forms
and
processes
of
(economic,
social,
technological,
cultural,
managerial)
regulations
and/or
standardization.
3. Axes
of
Questioning
In
this
international
conference,
our
relationship
with
(anthropological,
technological
and
managerial)
norms
will
be
discussed
according
to
four
main
axes
of
questioning
and
problematization:
Axis
1:
Communicational
Approaches
to
Norms
in
Organizations
Considering
the
technological
and
managerial
devices
that
are
currently
deployed
in
(and
by)
institutions
and
organizations,
we
will
question
the
processes
of
social
transformation
that
result
from
managerial
and
technological
models
of
information
and
communication.
The
organizational
(re)configurations
and
control
mechanisms
will
be
discussed
and
analyzed
from
situations,
processes
and
policies
of
communication
that
can
be
observed
in
a
variety
of
organizational
(business,
governmental,
administrative,
associative)
and
cultural
contexts.
This
axis
will
encourage
the
comparison
between
various
approaches,
paradigms
and
methods
mobilized
by
different
sub--?]fields
of
research
in
organizational
communication.
Axis
2:
Visual
worlds:
Contributions
of
Information
and
Communication
Studies
to
Visual
Studies?
This
theme
aims
at
specifying
what
contributions
communication
scholars
can
make
to
the
analysis
and
development
of
the
field
of
visual
communication.
Starting
from
the
new
visual
paradigms
and
the
interdisciplinary
character
of
visual
studies,
we
will
analyze
the
social
construction
of
visual
universes
and
the
conditions
of
their
political
(norms,
legislation,
influence,
censorship)
and
economical
(industrialization,
formats,
standards)
control.
Furthermore,
socio--?]semiotic
analyses
will
-3-
help
reveal
the
artificial
character
of
visual
representations
and
their
?greality
effects?h
through
multiple
forms:
press,
artistic
creation,
education,
cultural
industry,
medical
imagery.
Axis
3:
New
Media,
New
Public
Spheres?
This
axis
will
seek
to
put
into
perspective
research
on
the
development
and
usage
of
electronic
media
that
potentially
constitute
new
spaces
of
information,
creativity,
controversies,
or
even
deliberation.
From
the
?gblogosphere?h
to
the
public
sphere,
through
the
mutation
of
journalism
and
politics,
we
will
assess
the
potentialities
and
limits
of
the
Internet
enabled
by
the
diversity
of
its
formats
and
usages.
Axis
4:
Communication
Between
Cultures:
Another
Globalization?
In
a
context
where
cultural
industrialization
contributes
to
simultaneously
democratize
the
access
to
culture
and
standardizes
forms
of
expression,
what
are
the
possible
pathways
of
intercultural
communication
and/or
mediation?
Can
the
development
of
information
and
communication
technologies
identify
alternatives
to
the
linguistic
and
cultural
standardization
in
our
access
to
learning.
What
can
be
drawn
from
the
multicultural,
intercultural
and
trans--?]cultural
approaches
developed
by
communication
scholars?
4. Submission
The
proposals
(1000
words)
will
be
submitted
in
French
or
English
by
the
author
on
the
online
platform
?á
Conftool
?â
of
the
event?fs
website:
(http://evenements.univ--?]
lille3.fr/communiquer--?]dans--?]un--?]monde--?]de--?]normes/)
the
submission
period
will
run
between
the
1st
of
July
and
30th
of
September
2011
included.
The
proposals
will
be
peer--?]reviewed
under
double
blind
conditions.
Font
and
layout
:
Title:
Times
new
roman,
bold,
size
18
First
name,
last
name
and
organisation:
Times
new
roman,
bold,
size
12
Core
text
:
Times
new
roman,
size
12,
no
blank
between
the
lines.
Style
:
italics
when
necessary,
bold
for
the
titles.
Footnote
:
Times
new
roman,
size
10.
No
manual
paragraph
tabs,
but
a
0.75
cm
automatic
tab.
NO
TEMPLATE
Volume
:
1000
words
+
bibliography
Languages
:
The
proposals
must
without
fail
be
submitted
in
French
or
in
English.
The
authors
will
get
an
answer
at
the
beginning
of
December
2011.
5. Contacts
Project
heads
of
the
conference
-4-
Patrice
de
la
Broise
Francois
Cooren
patrice.delabroise@univ--?]lille3.fr
(f.cooren /at/ umontreal.ca)
Head
Manager
Registration
fees
Malika
Laouail
Claire
Gabriel
malika.laouail@univ--?]lille3.fr
claire.gabriel@univ--?]lille3.fr
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