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[ecrea] workshop Media Evolution and Cultural Change: Discussing Medium Theory and Mediatiziation

Thu Jul 14 21:05:59 GMT 2011


The DFG Priority Program "Mediatized Worlds" together with ZeMKI, the Centre for Media, Communication and Information Research of the University of Bremen invites to the Workshop

*Media Evolution and Cultural Change: Discussing Medium Theory and Mediatiziation*

on September 3, 2011 at the University of Bremen

Keynote speakers:
. Joshua Meyrowitz, University of New Hampshire, USA
. Stig Hjarvard, University of Copenhagen, Denmark
. Andreas Hepp, University of Bremen, Germany
. Friedrich Krotz, University of Bremen, Germany

We live in "mediatized worlds": Lifestyles, work and leisure, identity and relationship, culture and society are increasingly shaped by media. Communication nowadays is deeply converged with media technologies. Renowned experts in the field of Medium Theory and Mediatization Theory discuss how media of communication evolved with regards to their importance for cultural and social change.

Medium Theory, as it is well known, refers to the work of Harold Innis, Marshall McLuhan, Walter Ong, Jack Goody, Joshua Meyrowitz, and others. In contrast to the dominant paradigm of media effects in communication studies, medium theorists analyse the influence of different types of Media on culture and society. It is closely related to the field of media ecology.

The Mediatization approach assumes a long-term meta process called Mediatization by the ongoing development of media. This meta process is grounded in the modification of communication as the basic practice of how people construct the social and cultural world: communicative action becomes mediated, as people more and more use media and depend on media. Here, it is analysed how these processes work and how they can become theoretically grasped.

The workshop aims to bring together leading theorists to discuss new perspectives at the intersection of media evolution and cultural change. This is one of the rare occasions that Joshua Meyrowitz, an international authority in communication theory, comes to Europe. Beside the keynotes there will be also a roundtable discussion with Lynn Schofield Clark and further participants.

The workshop will begin at 13.00h with a get-together and an introductory lecture by Friedrich Krotz and ends around 19.00h; it will be followed by a common dinner.

The workshop is supported by the European Journal of Communication research ("Communications") and by the newly founded Temporary Working Group "Mediatization" of the ECREA.

The attendance fee in the amount of 25 Euros includes a coffee break and the common dinner after the workshop.

For further information on the Priority Program "Mediatized Worlds" and the research at ZeMKI please visit the accompanying websites http://www.mediatizedworlds.net and http://www.zemki.uni-bremen.de.

Registration needed by *August 15, 2011*. Please register with Iren Schulz: *(iren.schulz /at/ uni-bremen.de)*. With the confirmation oft he workshop registration you will receive a list of recommended hotels in Bremen as well as further information about directions.

Contact information:
University of Bremen
ZeMKI, Centre for Media, Communication and Information Research
Iren Schulz
Linzer Str. 4
28359 Bremen, Germany
Phone: +49-421-218-67629
E-Mail: iren.schulz(at)uni-bremen.de <http://uni-bremen.de/>
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