Archive for 2011

[Previous message][Next message][Back to index]

[ecrea] New issue - Journal of Advertising

Tue Apr 19 21:19:15 GMT 2011


*Journal of Advertising

*http://advertising.utexas.edu/ja

*Vol. 40 No. 1 Spring 2011
*
*Evaluating the Multivariate Beta Binomial Distribution for Estimating
Magazine and Internet Exposure Frequency Distributions
**Yunjae Cheong, John D. Leckenby, and Tim Eakin
*
*Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and
Advertising Evaluations
**Stefano Puntoni, Joelle Vanhamme, and Ruben Visscher
*
*Mitigating the Effects of Advergames on Children: Do Advertising Breaks
Work?
**Soontae An and Susannah Stern
*
*Explaining and Articulating the Fit Construct in Sponsorship
**Erik L. Olson and Hans Mathias Thjomoe
*
*Increasing Power and Preventing Pain: The Moderating Role of Self-Construal
in Advertising Message Framing
**Yongjun Sung and Sejung Marina Choi
*
*Understanding Consumer Conversations Around Ads in a Web 2.0 World
**Colin Campbell, Leyland F. Pitt, Michael Parent, and Pierre R. Berthon
*
*Articulating a New Framework for Visual Metaphors in Advertising: A
Structural, Conceptual, and Pragmatic Investigation
**Lampros Gkiouzepas and Margaret K. Hogg
*
*Personification in Advertising: Using a Visual Metaphor to Trigger
Anthropomorphism
**Marjorie Delbaere, Edward F. McQuarrie, and Barbara J. Phillips
*
Register for table of contents e-alerts:
http://mesharpe.metapress.com/app/home/main.asp?referrer=default

All members of the American Academy of Advertising receive a subscription to
The Journal of Advertising as part of their dues. To join, visit
www.aaasite.org.



----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------

[Previous message][Next message][Back to index]