[ecrea] From audiences to users and beyond

FROM AUDIENCES TO USERS AND BEYOND

Second Finnish Transforming Audiences, Transforming, Societies Conference
Aalto University, Otaniemi, Finland
June 6.–7. 2011


See CFP&  full programme:
http://www.uta.fi/cmt/cost/tapahtumia/tulossa/II_FI_Cost_CFP.html


Why and in what ways do people use different media? How are experiences
and meanings in the daily uses of media evolving? Do individual media
users add up to collective subjects called audiences? Or do people
rather constantly shift back and forth between audiencing and acting in
various other media-related roles? How are audiences constructed, by
whom and for what purposes? What is happening to practices of use along
with digitalization and the increasing popularity of personalized,
networked and mobile media forms?

Welcome to a multidisciplinary conference in Aalto University where we
will discuss people‚ media relations, user experience and the methods of
empirical audience research. Conference is part of the European audience
research network Transforming audiences, transforming societies‚ (COST
Action ISO906). The aim of the network is to map and link research on
evolving audience practices in different countries and encourage
cross-national research initiatives and collaboration.

 From Audience to Users and Beyond is the second Finnish COST
Action-seminar. The first conference was organized in Tampere University
3.11.2010.
The organizer of the second conference is Aalto TAIK Department of Media
in cooperation with Media Factory, Aalto SCI and Aalto ECON, Tampere
University and University of Helsinki. For more information contact
Professor Maija Töyry ((maija.toyry /at/ aalto.fi)).

Conference keynote speakers include:
- Prof. Marc Hassenzahl (Folkwang University, User Experience and
Ergonomics in Design, Germany)
- Prof. Philip M. Napoli (Fordham University, U.S.)
- Dr. Geoffroy Patriarche (Facultés universitaires Saint-Louis, Belgium,
Chair of the COST Action Transforming Audiences, Transforming Societies)
- Prof. Seija Ridell (University of Tampere, School of Communication,
Media and Theatre)

We invite short papers (see below) on your ongoing research or plan for
future research dealing with the themes of the conference. Submissions
are reviewed and selected research papers will be discussed in thematic
working groups led by the panelists (see program).

Conference attendance is free. You can attend the keynote speeches and
panels without submitting a paper by sending email to
(merja.helle /at/ aalto.fi). Please state which day(s) you will be attending.

Conference is held at Aalto University, TUAS-building, Otaniementie 17,
02150 Espoo, Finland.

CFP for participating in the conference working groups Submit by April
25th a short paper on your research or plan for future research in
Finnish or English (max 3 000 words). The paper or plan should present
your main research questions,key concepts and method(olog)ical choices.
Submissions are made electronically at
https://elomake3.uta.fi/lomakkeet/4636/lomake.html.
Submitters will be informed about acceptance 4.5.2011 by email.

Obs. The From Audience to Users and Beyond Workshops will have a
follow-up for researchers and doctoral students 2.12.2011. In this
intensive one-day research seminar the extended and elaborated versions
of research papers and plans for projects will be discussed.


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