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[ecrea] 11th Interdisciplinary Symposium of the Research Network European Cultures in Business and Corporate Communication (EUKO)

Tue Mar 22 12:49:56 GMT 2011



SUSTAINABLE COMMUNICATION – COMMUNICATIVE SUSTAINABILITY

11th Interdisciplinary Symposium of the Research Network European
Cultures in Business and Corporate Communication

NOVEMBER 10-12, 2011

Call for Papers – 2nd Call

European Cultures in Business and Corporate Communication (EUKO) is a
research network of language and communication scholars from Denmark,
Germany, Finland, the Netherlands and Switzerland. All participating
scholars share an interest in intercultural promotional and business
communication. Each year an interdisciplinary symposium on varying
aspects of business and corporate communication is held within the frame
of this research network. This year, the 11th international conference,
organised by the Department of Business Communication, Aarhus
University, Business and Social Sciences, Denmark, will take place on
10-12 November, 2011. The theme of this conference is Sustainable
Communication – Communicative Sustainability.

Conference topics

Sustainability is a buzzword penetrating corporate, social,
environmental, economic, political, and other discourses. Unlike other
buzzwords, however, the very nature of the concept would make us expect
sustainability to exceed the usually limited lifetime of buzzwords.
Definitions of sustainability vary, depending on discipline, approach
and research tradition, and sustainability is usually dealt with in
connection with the economy, the environment, climate change, social
welfare and/or globalization. In this conference, we want to shed light
on the communicative aspects of these and other “sustainabilities”:

How do business and corporate communication connect with sustainability?
Could the connection be viewed as strategic communication about
corporate sustainability initiatives? Or should it be construed as
communication that – rhetorically and content-wise – is responsible,
ethical and thus long-lasting? How does communication contribute to the
creation and maintenance of sustainability? And how should corporate and
business communication be designed in order to not perpetuate existing
inequalities within societies and organizations?

The purpose of this conference is to question, explore, and investigate
both the communicative dimensions of sustainability and the
sustainability dimensions of business and corporate communication.

Therefore, we invite all researchers engaged in the field of
(intercultural) business and corporate communication and related fields
(marketing, PR, linguistics, sociology, cultural studies, psychology,
economics, philosophy, theology), to make contributions to this subject,
be it either theoretically or empirically, quantitatively or
qualitatively, interculturally or intraculturally.

Topics of particular interest include, but are not limited to:

Basics and prerequisites of communicating sustainability

Communicating sustainability in the context of globalization and culture

Sustainable communication related to different types of organizations
Communicating  sustainability initiatives in established and new media
and genres Sustainability communication on different business levels

Please see the conference website www.asb.dk/eukoconference more
information on the topics.

Abstracts

Abstracts should not exceed 300 words and must be submitted by using the
template which can be downloaded from the conference website.

Abstracts must be sent to the conference secretariat at (euko /at/ asb.dk) no
later than 15 April 2011.

Organising committee

Associate Professor Martin Nielsen, PhD, Centre for Corporate
Communication and Cultural Research Unit Associate Professor Iris
Rittenhofer, PhD, Head of Cultural Research Unit Associate Professor
Irene Pollach, PhD, Centre for Corporate Communication Associate
Professor Marianne Grove Ditlevsen, PhD, Knowledge Communication
Research Group Assistant Professor Sophie Esmann Andersen, PhD, Centre
for Corporate Communication

Deadlines

15 April 2011: Abstract Submission Due

1 June 2011: Notification of Acceptance

Conference fee

Early bird and PhD student rate: € 175 (Registration before 1 July 2011)
Before 1 October 2011: € 250

The conference registration fee covers admission to all sessions,
conference material (book of abstracts, etc.), all lunches,
coffee/tea/fruit at breaks, and reception.

Please note that conference dinner and accommodation are not included in
the conference fee.

FOR MORE INFORMATION

Contact conference secretary Lene Lybech at (euko /at/ asb.dk) or visit the
conference website www.asb.dk/eukoconference

DEPARTMENT OF BUSINESS COMMUNICATION

Aarhus University, Business and Social Sciences Fuglesangs Allé 4
DK-8210 Aarhus V

Tel. +45 8948 6688

Fax +45 8615 7727

E-mail (euko /at/ asb.dk)

Web www.asb.dk/isek


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