Just published by Westview Press, contains 
essays by Doug Kellner and Henry Giroux...
Praise for Previous Editions:
â??Thoughtful and illuminating.â?? ?Contemporarry Sociology
â??An important contribution to the field of 
education as it is one of the few books that 
successfully makes the argument as to why (in 
very concrete terms) educators must pay 
attention to cultural studies.â?? ?Educational Research
â??A worthy study by all who work with children.â?? â??Educational Leadership
â??This is a brilliant book, a critical, 
interpretive undoing of North America and her 
children. We have waited too long for this 
analysis of child rearing, media-made children, 
and the postmodern family. This is the very best 
of critical pedagogy and cultural studies.â?? 
?NNorman K. Denzin, University of Illinois, Urbana-Champaign
â??We have placed the lives of our children in 
the hands of media capitalists who are 
redefining and reshaping childhood. It is about 
time that cultural critics take this issue 
seriously. Steinberg and Kincheloeâ??s 
collection opens up the possibility of a 
rigorous and scholarly debate in what must be 
one of the most important issues of our time.â?? 
?Larry Grossberg, University of North Carolina, Chapel Hill
â??A seminal contribution to our understanding 
of the role media and popular culture play in 
the socialization of children and youth in 
America... The picture that emerges from the 
book is alarming and terrifying, but also one 
that gives us some reason for optimism: 
terrifying, because it spells out, in 
considerable detail, the deleterious effects 
media culture is having upon our children, but 
hopeful in that it alerts us to the dangers our 
media poses for children and suggests ways of 
countering it.â?? ?Arthur Asa Berger, Author of Bloomâ??s Morning<
On the book:
This book reveals the profound impact that our 
purchasing-obsessed culture has on our children 
and argues that corporate marketing to youth has 
reshaped the experience of childhood into 
something that is prefabricated. Top scholars in 
education, sociology, and cultural studies 
contribute insightful essays that students, 
parents, and educators will find entertaining 
and disturbing. This third edition is thoroughly 
updated with examinations of the icons that 
shape the values and consciousness of today's 
children, including Twilight, Barbie, hip-hop, 
Disney, McDonald's, and many more.
Review
Praise for Previous Editions:
â??Thoughtful and illuminating.â?? ?Contemporarry Sociology
â??An important contribution to the field of 
education as it is one of the few books that 
successfully makes the argument as to why (in 
very concrete terms) educators must pay 
attention to cultural studies.â?? ?Educational Research
â??A worthy study by all who work with children.â?? â??Educational Leadership
â??This is a brilliant book, a critical, 
interpretive undoing of North America and her 
children. We have waited too long for this 
analysis of child rearing, media-made children, 
and the postmodern family. This is the very best 
of critical pedagogy and cultural studies.â?? 
?NNorman K. Denzin, University of Illinois, Urbana-Champaign
â??We have placed the lives of our children in 
the hands of media capitalists who are 
redefining and reshaping childhood. It is about 
time that cultural critics take this issue 
seriously. Steinberg and Kincheloeâ??s 
collection opens up the possibility of a 
rigorous and scholarly debate in what must be 
one of the most important issues of our time.â?? 
?Larry Grossberg, University of North Carolina, Chapel Hill
â??A seminal contribution to our understanding 
of the role media and popular culture play in 
the socialization of children and youth in 
America... The picture that emerges from the 
book is alarming and terrifying, but also one 
that gives us some reason for optimism: 
terrifying, because it spells out, in 
considerable detail, the deleterious effects 
media culture is having upon our children, but 
hopeful in that it alerts us to the dangers our 
media poses for children and suggests ways of 
countering it.â?? ?Arthur Asa Berger, Author of Bloomâ??s Morning<
Product Description
This book reveals the profound impact that our 
purchasing-obsessed culture has on our children 
and argues that corporate marketing to youth has 
reshaped the experience of childhood into 
something that is prefabricated. Top scholars in 
education, sociology, and cultural studies 
contribute insightful essays that students, 
parents, and educators will find entertaining 
and disturbing. This third edition is thoroughly 
updated with examinations of the icons that 
shape the values and consciousness of today's 
children, including Twilight, Barbie, hip-hop, 
Disney, McDonald's, and many more.
"We have placed the lives of our children in the 
hands of media capitalists who are redefining
and reshaping childhood. It is about time that 
cultural critics take this issue seriously."
on Kinderculture, Lawrence Grossberg
http://www.amazon.com/Kinderculture-Corporate-Construction-Shirley-Steinberg/dp/0813344891/ref=sr_1_1?ie=UTF8&qid=1298402602&sr=8-1