Archive for 2011

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[ecrea] Marketing Mysticism Book: Call for Paper

Thu Jan 27 07:47:46 GMT 2011



Proposal: Marketing Mysticism is an international book project that seeks to publish high quality academic articles and other forms of writing on the marketing of mysticism from the seven continents by autumn 2012. The book shall also examine the different segments of marketing communication by which the mysticism of the major and substantial minor religions including any phenomenal religious categories such as the New Age religious grouping and cult-religions are finding their ways into the marketplace.

Call for Papers: Marketing Mysticism Book

Lead Editors: Paul Ade Silva and Filiz Otay Demir



Contributions from academics, professional and experimental writers are all welcome. Please submit your papers in electronic form in Microsoft Word file to <mailto:(editors /at/ marketingmysticism.org)>(editors /at/ marketingmysticism.org)

Submissions Abstract Guidelines: Submit three pages in electronic form in Microsoft Word file to <mailto:(editors /at/ marketingmysticism.org)>(editors /at/ marketingmysticism.org) consisting of the title, a purpose statement for the proposed paper, and its theoretical frame work(s), analytical method(s) and general overview, and a short bibliography (Chicago Manual of Style) not later than 17 June 2011.

Writers, whose abstract submissions are accepted, will be notified on or before 17 July 2011. After which they will have to submit their complete papers on or before 16 April 2012. Please note that all accepted submissions would undergo a seven blind review process. Acceptance of any work is based on merit; editorial need and submissions supply and the lead editorsâ?? decisions are final.



Full Paper Format Guidelines

Papers should be between 5000 and 12000 words maximum

1. Use Microsoft WORD

2. Font: Times New Roman, 12 pt

3. Double spaced, and left justified. Do not â??justifyâ?? text to the right margin.

4. Margins of one inch

5. Major headings: Bold, capitals

6. Minor headings: Bold, upper and lower case.

7. Chicago Manual of Style <http://www.chicagomanualofstyle.org/tools_citationguide.html>http://www.chicagomanualofstyle.org/tools_citationguide.html

8. No boldface in the text (except for headings); accentuations in italics.

9. Make sure that there are no comments, annotations, field codes, or hidden text whatsoever in the final

version of the manuscript that you submit to the lead editors. There should be no revision marks,

    hidden or otherwise, in the final manuscript.

10. Do not use the space bar to achieve tabs or indents or to align text.

11. Do not use the space bar or the tab key to start a new line.

12. Do not use the automatic hyphenation feature. There should be no â??optionalâ?? hyphens in your

      manuscript.

13. Tables and figures are to be sent in an extra PowerPoint file.

14. To insert notes, use your softwareâ??s built-in note-making feature. Use the feature â??as isâ??; please

donâ??t reset any of the options. The benefit of the built-in notes feature is that it connects the text of a

specific note with a specific place in the text. These â??embeddedâ?? notes can be moved, combined, or

deleted with ease; the number in the text will always carry its note text with it, and the notes will

automatically renumber as needed. (NB: never renumber notes by typing over the automatically

      generated numbers.) Notes to tables should be numbered separately.

15. Cover page should contain the following information:

      Title of paper: (capitals, bold, centred).

      Authors' name: (upper and lower case, bold).

Authors' institution, postal address, telephone number(s) and e-mail address(es).



For extensive guidelines please consult below:

<http://www.jstor.org/page/journal/infeconthospepid/forAuthor.html>http://www.jstor.org/page/journal/infeconthospepid/forAuthor.html



The nature of the collection lends it to the humanities, the social scientific and experimental writing with scope for empirical studies, literature reviews, theoretical and the creative paradigm. Contributions in the forms of direct examination of the marketing of the mysticism of any particular region of the seven continents as well as cross-cultural studies, which blend topography of marketing, branding, advertising, public relations, consumer behaviour, emigrational marketing with psycho-geography, myths and mystic places and tourism are especially encouraged.



The common link between the diverse fields is that of the marketing of the mysticism either of a place, people or religion or any combination of these thereby requiring content analyses and extensive review of existing research especially that of newly generated data and case studies.



Writers can also choose their own topics provided the central theme of how mysticism is marketed forms the basis of their submission and there is a complementary balance in the treatment of the marketing and mystical elements. In this regard, it is necessary that writers focus on the segments of marketing communication relevant to their exploration of mysticism marketing. Submissions that are survey by nature having broad scope ought to be well sourced with clear analytical and creative purpose, to merit publication.



About the lead editors:

Dr. Paul Silva is an International Professor of Literary Arts and Education with the Fundacion Dharma of Spainâ??s consortium of international Universities. He has edited several international collections including the groundbreaking Lampshade (1991) and the Sunrise and the Whispers of Dawn (1998; 2004) Huddersfield University Press.



Dr. Filiz Otay Demir is the Head of the Public Relations and Publicity Department, Faculty of Communication at Maltepe University, Istanbul. She also chairs the Universityâ??s Graduate Programme in Marketing Communication at the Institute of Social Sciences. She has published extensively in Marketing, Brand Communication Management and Public Relations, internationally. Dr. Filiz Otay Demir was appointed to the University Senate in 2010.




Assoc. Prof. Dr. Filiz Otay DEMÄ°R
Maltepe University, Istanbul

Communication Faculty

Head of Dept. Public Relations and Publicity

Chair, Marketing Communication Graduate Program
+90.216 626 10 50/2859


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