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[ecrea] CFP Tourism & Communication. CJCS
Thu Jan 20 15:01:30 GMT 2011
CALL FOR PAPERS ? EXTENDED DEADLINE
Catalan Journal of Communication and Cultural Studies. Special issue 3.2.
Tourism & Communication:Â Place Brands, Identities and New Trends
Â
We would like to inform you about the extended
deadline for the submission of articles for the
special issue of the Catalan Journal of
Communication and Cultural Studies. The new
deadline is 15 February 2011, and the acceptance
of works will be confirmed by 15 March 2011.
Please note that the journal plans to include
articles of around 6-7.000 words, and short
research notes and reports of around 2-3.000
words. The contributions will be subjected to anonymous peer-review.
Tourism and Communication: Place Brands, Identities and New Trends:
The concept of place branding has gained a high
profile in recent years as different places and
tourism destinations compete with each other to
gain a foothold in a complex and changing
market. In todayâ??s competitive globalised
marketplace, branding has been described as
â??the most powerful marketing weapon available
to contemporary destination marketersâ?? (Morgan et al., 2002).
The brand of a territory can be conceived from
two different points of view: as a destination
brand, which only refers to tourism activity and
as a place brand, which has a wider and holistic
meaning that includes tourism, investment,
commerce, education and quality of life. The aim
of a place brand is not only to communicate the
main tourist attractions of a region but also to
enhance its attractions as a business centre as
well as a good and comfortable place to work, live and study.
This broad subject of study includes emergent
topics such as place branding, destination
marketing and communication. Proposals for
papers can include studies of place branding and
its relation with the culture and the identity
of territories, communication through new
technologies, reception of brand image,
methodologies of analysis or comparative studies
of place branding experiences in different countries.
Catalonia is an important community in terms of
tourism development. Since the 1960s, the
tourist industry has been consolidated and
currently is one of the most important economic
sectors of the region. For this reason, studies
focusing on communicating destinations, their
brands or tourism marketing, and their relation
with cultures and territories will be welcomed.
Empirical studies and theoretical works with a
multidisciplinary focus from the advertising,
economic, communication, new technologies and
tourism fields will be accepted. Matching with
the aims of the CJCS, the issue will include
articles coming from Catalonia and from other
national contexts in which the relationship
among tourism, place brands, culture and
identity configure an interesting research case study.Â
Â
Guest Editors
â??     Nigel Morgan (University of Wales
Institute, Wales, United Kingdom)
Professor at the Welsh Centre for Tourism
Research, University of Wales. He has published
over 100 papers focusing on the marketing of
tourism destinations and the study of tourism as
a sociological phenomenon and his work has so
far been translated into Chinese, Russian, Korean, Spanish and Italian.
Professor Morgan has published 15 books, with 3
more due to appear this year. He is best known
for the best-sellers Advertising in Tourism and
Leisure (2000, 2001, 2004, 2005 editions) and
Destination Branding (the third edition of which
will appear in 2010). He is an editorial board
member of several international journals,
including the Annals of Tourism Research, where
he is Joint Research Notes Editor. Professor
Morgan has also consulted for several major
companies including the BBC, the national
tourism organisations of Wales and New Zealand
and Orlando-Sanford International Airport. Â
â??     Assumpció Huertas (Rovira i
Virgili University, Catalonia, Spain)
Senior Lecturer of Tourism Communication and
Public Relations at the Department of
Communication Studies in the Universitat Rovira
i Virgili, Tarragona (Spain). She is also a
lecturer of Advertising at UOC (Universitat
Oberta de Catalunya). She has a background on
sociology, advertising and public relations.
Her research spans tourism marketing,
destination branding, new technologies applied
to tourism, e-commerce, e-marketing and tourism
communication. She is working in a project about
new technologies and tourism at Pompeu Fabra
University and she is also doing research on
identity and destination branding. She has
published several papers on international
journals. She is at the executive committee of
Public Relations Researchers Association (AIRP).
First Special Issue of the CJCS on 'The
Communicative Turn in Risk Communication: Theory
and Practice' is now available at:
<http://www.atypon-link.com/INT/toc/cjcs/2/2>http://www.atypon-link.com/INT/toc/cjcs/2/2Â;
For more details about the journal guidelines
please visit:
<https://mail.google.com/mail/?ui=2&view=bsp&ver=ohhl4rw8mbn4>http://www.intellectbooks.co.uk/journals/view-Journal,id=162/
Â
--
Enric Castelló
Departament d'Estudis de Comunicació
Universitat Rovira i Virgili, Campus Centre
Av. Catalunya 35. Edifici Departaments. Desp. 325
43002- Tarragona (Spain)
____________________
Asterisc Communication Research Group
<http://www.urv.cat/asterisc>http://www.urv.cat/asterisc
_____________________
Catalan Journal of Communication & Cultural Studies
<http://www.intellectbooks.co.uk/journals/view-Journal,id=162/>http://www.intellectbooks.co.uk/journals/view-Journal,id=162/
T. +34 977 558 531
F. +34 977 558 617
<mailto:(enric.castello /at/ urv.cat)>(enric.castello /at/ urv.cat)
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