[ecrea] Latest issue of the Journal of Advertising

*Journal of Advertising

*http://journalofadvertising.org/


*Volume 40 Number 4 Winter 2011* of Journal of Advertising is now available
on the mesharpe.metapress.com web site at http://mesharpe.metapress.com.

This issue contains:
*Advertising's Unintended Consequence: Economic Growth*
Dennis A. Kopf, Ivonne M. Torres, Carl Enomoto
 *Feeling Ambivalent About Going Green: Implications for Green Advertising
Processing*
Chingching Chang
 *A Taste of "Nextopia": Exploring Consumer Response to Advertising for
Future Products*
Micael Dahl=E9n, Helge Thorbj=F8rnsen, Henrik Sj=F6din
 *Managing e-mail Advertising Frequency from the Consumer Perspective*
Andrea L. Micheaux
 *Does Ad-Context Congruity Help Surfers and Information Seekers Remember
Ads in Cluttered E-magazines?*
Shabnam H. A. Zanjani, William D. Diamond, Kwong Chan
 *I See What You Don't See: The Role of Individual Differences in Field
Dependence-Independence as a Predictor of Product Placement Recall and
Brand Liking*
J=F6rg Matthes, Werner Wirth, Christian Schemer, Anna-Katerina Kissling
 *Is the Changing Status of African Americans in the B2B Buying Center
Reflected in Trade Journal Advertising?: A Six-Decade Content Analysis*
Thomas H. Stevenson, Linda E. Swayne
 *The Prevalence and Influence of the Combination of Humor and Violence in
Super Bowl Commercials*
Benjamin J. Blackford, James Gentry, Robert L. Harrison, Les Carlson
  Call for Submissions: The Journal of Advertising
 Register for table of contents e-alerts:
http://mesharpe.metapress.com/app/home/main.asp?referrer=3Ddefault
All members of the American Academy of Advertising receive a subscription
to The Journal of Advertising as part of their dues.
To join, visit www.aaasite.org.



----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------