[ecrea] World Public Relations Forum Research Colloquium

World Public Relations Forum Research Colloquium
Call for Abstracts

Theme: Communication Without Borders

In 2012, the Public Relations Institute of Australia will host the 7th Worl=
d Public Relations Forum<http://www.worldprforum.com>  in Melbourne from 18 =
to 20 November.

The forum includes a full-day research colloquium, and two-day conference p=
rogram. The forum will bring together thought leaders, industry experts, re=
searchers, educators, and delegates from around the world.

The forum aims to examine, explore and reflect on the impact of globalizati=
on on our profession within the context of rapid changes. As global communi=
ties merge and media systems converge, the boundaries within which we commu=
nicate are blurring and disappearing. The shifts in economic and political =
power present new challenges and opportunities for public relations and com=
munication practitioners and scholars. Global issues such as climate change=
, health, food security, poverty reduction and transitioning democracies of=
fer our discipline a much larger template in which to work. Stakeholders an=
d audiences are not easily defined as they become more mobile, more media-s=
avvy and more multicultural. Moreover, audiences are active 'produsers' of =
media messages in a world interconnected by advancing technologies.

It is within this context that we ask how organisations and individual prac=
titioners respond to this new world without borders? How will universities =
prepare future practitioners for this shifting template? How do we connect =
and meaningfully engage with cultures that may otherwise be unfamiliar? Wil=
l English continue to be the lingua franca of the profession? How will publ=
ic relations be positioned with advertising, marketing, public diplomacy an=
d strategic communication? To what extent should the practice move from a '=
command and control' to an 'inform and influence' model of communication? W=
ill ethics and corporate social responsibility drive organisations to maint=
ain their social license to operate? What is the role of public relations i=
n society, and in engendering social change?

Academics and practitioners are invited to submit 500-word abstracts that a=
ddress these questions or others that relate to the main conference theme. =
There is also an opportunity to submit 1500-word extended abstracts for con=
sideration in published conference proceedings. Also, a special issue of th=
e Asia-Pacific Public Relations Journal will publish selected papers from t=
he colloquium. The Journal of Communication Management will also accept a l=
imited number of papers. An international panel of scholars will review the=
 submissions.

Selected abstracts will be considered for presentation in the research coll=
oquium and the two-day conference. Please indicate if you have a preference=
.

Deadlines

23 January Submission of abstracts opens
29 February Submission of abstracts closes
15 April Notification of results
31 May Confirmation of acceptance of abstract and conference attendance
30 June Submission of extended abstracts and full papers due

Please submit your abstracts to (info /at/ worldprforum.com)<mailto:(info /at/ worldprforum.com)>. If you have any queries, please contact Dr Marianne Sison, Chair,
 Academic Program Committee: (marianne.sison /at/ rmit.edu.au)<mailto:(marianne.sison /at/ rmit.edu.au)>


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ECREA - European Communication Research and Education Association
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ECREA
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