Archive for December 2011

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[ecrea] Nordicom book: Exporting the Public Value Test

Wed Dec 07 10:10:10 GMT 2011

*/Exporting the Public Value Test/*

*/The Regulation of Public Broadcasters’ New Media Services Across Europe/*

Edited by Karen Donders & Hallvard Moe

Nordicom, University of Gothenburg 2011, 188 p., ISBN 978-91-86523-26-8, € 28

Public service broadcasters across Europe are venturing into the digital world, launching niche TV channels, building extensive websites, developing commercial services, entering into partnerships with external actors, and exploring new ways to reach users, whether its through smart phone apps or screens in public spaces. Such endeavours intensify fundamental discussions about what we need public service media institutions for. These are complex discussions, building on history, encompassing new technology, and involving a range of strong stakeholders. Recently, the so-called public value test has emerged as the focal point for these discussions. As a detailed regulatory scheme to measure the public worth and possible market impact of planned publicly funded media services, the public value test is causing controversy across Europe. This collection of short essays from academics, regulators, public broadcasters and private media representatives, provides thought-provoking perspectives on the state of play of public value tests in a range of European states. In so doing, the book is a topical intervention in the ongoing debate about the future of our media systems.

/Karen Donders/ is professor of media studies at the Vrije Universiteit Brussel. She is a senior researcher with IBBT-SMIT and a postdoctoral fellow of the Research Foundation Flanders.

/Hallvard Moe/ is associate professor of media studies at the University of Bergen.

For further information: <>

Best regards,

Ulla Carlsson, Dr., Professor
University of Gothenburg
Box 713
SE 405 30 Göteborg <>

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