[ecrea] Nordicom book: Exporting the Public Value Test

*/Exporting the Public Value Test/*

*/The Regulation of Public Broadcasters’ New Media Services Across Europe/*

Edited by Karen Donders & Hallvard Moe

Nordicom, University of Gothenburg 2011, 188 p., ISBN 978-91-86523-26-8, 
€ 28

Public service broadcasters across Europe are venturing into the digital 
world, launching niche TV channels, building extensive websites, 
developing commercial services, entering into partnerships with external 
actors, and exploring new ways to reach users, whether its through smart 
phone apps or screens in public spaces. Such endeavours intensify 
fundamental discussions about what we need public service media 
institutions for. These are complex discussions, building on history, 
encompassing new technology, and involving a range of strong 
stakeholders. Recently, the so-called public value test has emerged as 
the focal point for these discussions. As a detailed regulatory scheme 
to measure the public worth and possible market impact of planned 
publicly funded media services, the public value test is causing 
controversy across Europe. This collection of short essays from 
academics, regulators, public broadcasters and private media 
representatives, provides thought-provoking perspectives on the state of 
play of public value tests in a range of European states. In so doing, 
the book is a topical intervention in the ongoing debate about the 
future of our media systems.

/Karen Donders/ is professor of media studies at the Vrije Universiteit 
Brussel. She is a senior researcher with IBBT-SMIT and a postdoctoral 
fellow of the Research Foundation Flanders.

/Hallvard Moe/ is associate professor of media studies at the University 
of Bergen.

For further information: 
http://www.nordicom.gu.se/eng.php?portal=publ&main=info_publ2.php&ex=343&me=13 
<http://www.nordicom.gu.se/eng.php?portal=publ&main=info_publ2.php&ex=343&me=13>

Best regards,

Ulla Carlsson, Dr., Professor
Director
NORDICOM
University of Gothenburg
Box 713
SE 405 30 Göteborg
www.nordicom.gu.se 
<https://webmail.gu.se/owa/redir.aspx?C=e72776f6e18c4c0c8996ba0e0747e266&URL=http%3a%2f%2fwww.nordicom.gu.se>