[ecrea] JA Best Article Award - Measuring Soft-Sell versus Hard-Sell Advertising Appeals

The *Journal of Advertising* (JA) Best Article Award was instituted in 1988
to honor the best article published each year. Nominated by members of the
American Academy of Advertising and voted on by JA's Editorial Review Board
members, the JA Best Article Award of 2010 is:



*Measuring Soft-Sell versus Hard-Sell Advertising Appeals*



*by*

* *

*Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor*

* *



Register for JA table of contents e-alerts:

http://mesharpe.metapress.com/app/home/main.asp?referrer=default

All members of the American Academy of Advertising receive a subscription to
*JA* as part of their dues. To join, visit
www.aaasite.org<http://r20.rs6.net/tn.jsp?llr=r5czp7cab&et=1104239838141&s=1&e=001jrdXxJnk4mBaWblx3nc_v51og4a2U4PRAceJjIj5lfJ4H05RRPXm2xKPI5REDXytpMD3Nyk-dSyOo6VAwzmE9GgObmoFCF1lp5xisCASDGg=>
.



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