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[ecrea] New Book "When Media Are New"

Sat Dec 04 21:43:23 GMT 2010



The University of Michigan Press has just published the book "When Media Are New" by John Carey and Martin Elton. With a focus on users, rather than on technologies, the book reviews the new media of the last fifty years or so -- failures as well as successes. Part I examines how new media have come to be adopted (or rejected), why it is impossible to forecast their uptake, and the varying problems of implementation that have occurred. Part II provides in-depth case studies of particular media innovations.

The authors write from a transdisciplinary perspective. William Dutton, Director of the Oxford Internet Institute at the University of Oxford, has commented, "[It] is a key reference on the new media, and must reading for students of the Internet - the platform for continuing the new media revolution." Eli Noam, Professor of Economics and Finance at the Columbia University Business School, remarked, "What aspects of Carey and Elton's "When Media Are New" are new? First, a sterling perspective. In a media world full of promotional hype, journalistic credulity, and social-cultural pessimism, the authors gracefully debunk them all. Second, useful information. The book is chock-full of nuggets on just about every media introduction, nicely presented and readily shared. Third, thoughtful interpretation." And according to Russell Neuman, Evans Professor of Media Technology at the University of Michigan, "This transdisciplinary and accessible volume is the best book on technology diffusion since Everett Roger's 'Diffusion of Innovations.'"

Supplementary Powerpoint slides for use in the classroom are available at www.whenmediarearenew.com.

A 40% discount is available for orders placed on the publisher's Web site. To obtain the discount, enter the code NEWMEDIA10 when checking out at www.press.umich.edu. This offer expires on December 31, 2010.


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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
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