[ecrea] E-BOOK by IPTS: Prospects of Mobile Search

>A new comprehensive book on mobile search has 
>been released by IPTS. The book can be 
>downloaded for free at 
>http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=3159
>
>Best Regards
>Oscar Westlund
><(oscar.westlund /at/ jmg.gu.se)>
>
>
>Authors: José Luis Gómez-Barroso, Ramón Compañó, 
>Claudio Feijóo, Margherita Bacigalupo, Oscar 
>Westlund, Sergio Ramos, Ajit Jaokar, Federico 
>Álvarez, Rudy De Waele, Gema Mateos-Barrado and María Concepción García-Jiménez
>
>Abstract:
>Search faces (at least) two major challenges. 
>One is to improve the efficiency of retrieving 
>relevant content for all digital formats 
>(images, audio, video, 3D shapes, etc). The 
>second is to make relevant information 
>retrievable in a range of platforms, 
>particularly in high diffusion ones for mobiles. 
>The two challenges are interrelated but 
>distinct. This report aims to assess the 
>potential of future Mobile Search. Two broad 
>groups of search-based applications can be 
>identified. The first group adapts and emulates 
>web search processes and services to the mobile 
>environment. The second is made up of services 
>which exploit the unique features of mobile 
>devices and mobile environments. Examples of 
>these context-aware services include 
>location-based services or interfacing to the 
>internet of things (RFID networks).
>The report starts by providing an introduction 
>to mobile search. It highlights differences and 
>commonalities with search technologies on other 
>platforms (Chapter 1). Chapter 2 is devoted to 
>the supply side of mobile search markets. It 
>describes mobile markets, presents key figures 
>and gives an outline of main business models and 
>players. Chapter 3 is dedicated to the demand 
>side of the market. It studies users acceptance 
>and demand using the results of a case study in 
>Sweden. Chapter 4 presents emerging trends in 
>technology and markets that could shape mobile 
>search. This vision was partly based on an 
>analysis of forward-looking scenarios for 
>mobile, developed by the authors and evaluated 
>by experts in the field (Chapter 5). Another 
>input was a questionnaire to which 61 experts 
>responded. Drivers, barriers and enablers for 
>mobile search were summarised in a SWOT 
>analysis. The report concludes with some policy 
>recommendations in view of the likely 
>socio-economic implications of mobile search in Europe.

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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