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[ecrea] GLOBAL COMMUNIATION: THEORIES, STAKEHOLDERS, AND TRENDS

Mon Feb 08 19:05:25 GMT 2010



GLOBAL COMMUNIATION: THEORIES, STAKEHOLDERS, AND TRENDS

(Third edition) by Thomas L. McPhail. Wiley Publishers, 416 pages, ISBN 978-1-4443-3030-4



SUMMARY



This book portrays international communication from differing perspectives by examining a number of major trends, media conglomerates around the world, and global issues impacting the sector. Using key stakeholders like Time Warner, Disney, Viacom, News Corp., SONY, Bertelsmann, the BBC, the music, and advertising industries, GLOBAL COMMUNICATION provides current and insightful information about international factors affecting global media and audiences.



GLOBAL COMMUNICATION is organized around two main theories­electronic colonialism theory and world system theory-- in order to explain the impact and significance of major trends across the international communication sector. The book concludes with a discussion of the potential impact of communication industry changes and the attempts to blend traditional and new media issues.



FEATURES


· Entire new chapter on Middle East media by expert Lawrence Pintak, including the role of Al Jazeera · New chapters on media issues across Asia, Europe, and media?s role in public diplomacy · Discusses major media stakeholders by providing readers with up to date background about major global media companies such as CNN, MYV, and the BBC · Uses a post 9/11 focus ? discusses global war on terrorism, Iraq, and embedding journalists in war zones · Highlights the Internet giving readers examples of how the Internet is changing the face of global communication, including the growing phenomena of blogging, Google, Hulu, YouTube, MySpace, Twitter and other social media · Expands on the theory of electronic colonialism, exposing readers to the author?s intellectual contribution to the discipline of communication · Provides new information on News Corporation becoming a US firm, adds Dow Jones, Gannett, and Wal-Mart to American stakeholders · Adds several non-US media conglomerates thus providing readers with a thoroughly global perspective · New materials on Bollywood (India) and the European Broadcasting Union (EBU) · Highlights potential future clashes with the World Trade Organization and the impact of the World Summit on the Information Society

· Places emphasis on the history of global communication­along with the differences between public and private (commercial) broadcasters



Also available by Thomas L. McPhail: DEVELOPMENT COMMUNICATION: REFRAMING THE ROLE OF THE MEDIA (WILEY 2009) Examines communication for social change from a post modernization perspective. Covers UN agencies, NGOs, digital divide, feminism, education-entertainment, participatory theory, liberation theology, includes two case-studies, and other important topics. ISBN 978-1-4051-8795-4


To order: Go to <http://www.wiley.com>www.wiley.com or at better bookstores everywhere

























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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
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F: ++ 32 (0)2-629.36.84
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European Communication Research and Education Association
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
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