[ecrea] GLOBAL COMMUNIATION: THEORIES, STAKEHOLDERS, AND TRENDS

> GLOBAL COMMUNIATION: THEORIES, STAKEHOLDERS, AND TRENDS
>
> (Third edition) by Thomas L. McPhail. Wiley 
> Publishers, 416 pages,     ISBN  978-1-4443-3030-4
>
>
>
> SUMMARY
>
>
>
>             This book portrays international 
> communication from differing perspectives by 
> examining a number of major trends, media 
> conglomerates around the world, and global 
> issues impacting the sector.  Using key 
> stakeholders like Time Warner, Disney, Viacom, 
> News Corp., SONY, Bertelsmann, the BBC, the 
> music, and advertising industries, GLOBAL 
> COMMUNICATION provides current and insightful 
> information about international factors affecting global media and audiences.
>
>
>
> GLOBAL COMMUNICATION is organized around two 
> main theories­electronic colonialism theory and 
> world system theory-- in order to explain the 
> impact and significance of major trends across 
> the international communication sector.  The 
> book concludes with a discussion of the 
> potential impact of communication industry 
> changes and the attempts to blend traditional and new media issues.
>
>
>
> FEATURES
>
>
> ·         Entire new chapter on Middle East 
> media by expert Lawrence Pintak, including the role of Al Jazeera
> ·         New chapters on media issues across 
> Asia, Europe, and media?s role in public diplomacy
> ·         Discusses major media stakeholders  by 
> providing readers with up to date background 
> about  major global media companies such as CNN, MYV, and the BBC
> ·         Uses a post 9/11 focus ? discusses 
> global war on terrorism, Iraq, and embedding journalists in war zones
> ·         Highlights the Internet giving readers 
> examples of how the Internet is changing the 
> face of global communication, including the 
> growing phenomena of blogging,  Google, Hulu, 
> YouTube, MySpace, Twitter and other social media
> ·         Expands on the theory of electronic 
> colonialism, exposing readers to the author?s 
> intellectual contribution to the discipline of communication
> ·         Provides new information on News 
> Corporation becoming a US firm, adds Dow Jones, 
> Gannett, and Wal-Mart to American stakeholders
> ·         Adds several non-US media 
> conglomerates thus providing readers with a thoroughly global perspective
> ·         New materials on Bollywood (India) and 
> the European Broadcasting Union (EBU)
> ·         Highlights potential future clashes 
> with the World Trade Organization and the impact 
> of the World Summit on the Information Society
>
> ·         Places emphasis on the history of 
> global communication­along with the differences 
> between public and private (commercial) broadcasters
>
>
>
> Also available by Thomas L. 
> McPhail:  DEVELOPMENT COMMUNICATION: REFRAMING 
> THE ROLE OF THE MEDIA (WILEY 2009)
> Examines communication for social change from a 
> post modernization perspective. Covers UN 
> agencies, NGOs, digital divide, feminism, 
> education-entertainment, participatory theory, 
> liberation theology, includes two case-studies, 
> and other important topics.        ISBN    978-1-4051-8795-4
>
>
> To order: Go 
> to  <http://www.wiley.com>www.wiley.com  or at better bookstores everywhere

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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