[ecrea] New Book: Value Creation and the Future of News Organizations

>Media XXI announces publication of Value Creation and the Future of News =
>Organizations: Why and How Journalism Must Change to Remain Relevant in =
>the Twenty-First Century, Robert G. Picard.
>
>This compelling new book by the leading scholar in the field tackles =
>questions of why news consumption and news organizations are changing and =
>how the news industry must create new value to ensure its survival in the =
>digital environment.
>
>The author argues that the contemporary challenges faced by news providers =
>result from changes in the media environment and media markets that have =
>reduced the value of existing types of news and information and disrupted =
>the existing business arrangements of news producers. News enterprises =
>have responded poorly to the disruptions caused by the arrival of =
>television and the Internet, social and lifestyle changes, and disengagemen=
>t from traditional institutions, he says.=20
>
>Consumers perceive the value of news and information as low and are =
>unwilling to make significant temporal or monetary expenditures for the =
>content, he says. The author argues that merely trying to get consumers to =
>pay more for news and information is not the solution, but that the entire =
>content and provision must be reconsidered to address the challenges.
>
>www.mediaxxi.com
>
>The book can be ordered at
><3D.htm>http://www.mediaxxi.com/index.php?p= 
>age=3Dshop.product_details&flypage=3Dflypage.tpl&product_id=3D241&a=
>mp;category_id=3D11&option=3Dcom_virtuemart&Itemid=3D119&lang= 
>=3Den&vmcchk=3D1&Itemid=3D119
>
>

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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