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[ecrea] Deutsche Welle Global Media Forum 2 010 ? Save the Date

Mon Nov 09 19:54:40 GMT 2009



Deutsche Welle Global Media Forum 2010

"The heat is on! Climate change and the media"

International conference, 21-23 June, Bonn/Germany



Climate change is THE topic for the decades ahead. What role do and should the media play in treating the "story of the century"? What are the current strenghts and weaknesses of the media? What must be improved? How can entertainment programs be used to bring the message home?



Organizations like Internews, Panos and the iied (International Institute for Environment and Development), media21 in Geneva and others have been working on this topic for a considerable time already. And there is little need to mention Copenhagen in December and what depends on it. This all provides a great deal of valuable expertise and experience around for the benefit of next year´s Global Media Forum at the end of June here in Bonn .



Organizations which have either already agreed to support the conference actively or which have shown interest to do so include UNESCO, ABU, the UN Climate Change Secretariat, CBA, Canal France International, Reporters Without Borders, SIGNIS, GPACC, Critical Distance, BICC, the Wuppertal Institute, Institute for Advanced Study in the Humanities (KWI), Potsdam Institute for Climate Impact Research (PIK), German Federal Ministry for Education and Science, DEG, InWEnt, Climate Broadcasters Network - Europe, International Youth Conference for Environment... the list goes on and on.



The vast majority of the scientific world agrees that the environment would collapse with an increase in global temperature beyond 2° Celsius. Combating global warming and its potential dangers requires various forms of action.



Adaptation - minimizing the effects of unusual and extreme weather events such as heat waves, wind storms, floods and droughts.

Mitigation - reducing the causes of climate change and global warming (designing energy policy, advancing renewable energies, eliminating the use of fossil fuels).

Vision - transforming into a post-fossil fuel, sustainable, low-carbon society.



All of this requires a fundamental change in attitude, behavior and lifestyle at an individual level as well as in the economic and political realms at large. Here is where media can and must play a crucial role. These matters of consciousness and awareness are profoundly shaped by the media.



The 2010 conference will bring together media users and producers, scientists, peace keeping and conf lict prevention specialists, energy industry experts, policy makers as well as representatives from international, grassroots and non-governmental organizations to discuss how to harmonize individual and collective action in order to steer the world away from a foreboding future and instead toward genuine sustainability. The role the media play in this process will consistently be in focus during the three-day conference.



Topics include so far:



·        Climate change - the road ahead



·        Ways towards a low-carbon economy



· Costs and consequences of adapting to global warming and the impact on North-South relations



· Understanding science and negotiations under post-Copenhagen conditions



·        The media's role in scientific scenarios and infrastructure change



·        Raising awareness and galvanizing action in audiences



·        The role of the media in preserving the basis of people's existance



·        Taking stock of climate change in the news worldwide



·        The special responsibility of public broadcasters



·        Communicating climate information: the media, PR and education



·        Tense relations between journalists and scientists



·        Objectivity at stake? Journalism and "green" companies



·        From science journalism to mainstream media



·        Journalists as eyewitnesses of climate change



·        Responding to global warming skepticism



·        Gender and climate change



·        Localizing global issues



· Coverage vs. advocacy. Does the media guide or reflect cultural shift?



·        Climate-induced migration



· The information gap in developing countries and the role of the (new) media



The documentation of this year´s Deutsche Welle Global Media Forum "Conflict prevention in the multi-media age" can be downloaded <http://www.dw-gmf.de/download/GMF-Doku-2009-web.pdf>here.





Conference Secretariat

Deutsche Welle Global Media Forum

Organisation: DW ? MEDIA SERVICES GmbH

Kurt-Schumacher-Str. 3

53113 Bonn , Germany

Phone: +49.228.429-2142

Fax: +49.228.429-2140

(gmf /at/ dw-world.de)

<http://www.dw-gmf.de/>http://www.dw-gmf.de/
<http://www.dw-gmf.de>

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